Meta in India

Statistics report about Meta platforms in India

Meta in India

This report presents insights and statistics on the usage of Meta Platforms in India with a focus on Facebook, Instagram, and WhatsApp. Beginning with an overview of the company's global key performance indicators, the report provides a glimpse of the social media usage trends in India. Finally, the last three chapters are dedicated to each of the Meta-owned platforms and their performance and usage in the Indian market.

Table of contents

Meta Platforms Inc.

  • Basic Statistic Global social networks ranked by number of users 2024
  • Basic Statistic Meta: annual revenue and net income 2007-2023
  • Basic Statistic Meta: annual advertising revenue worldwide 2009-2023
  • Premium Statistic Facebook users worldwide 2017-2027
  • Premium Forecast WhatsApp users worldwide 2020-2029
  • Premium Forecast Instagram users worldwide 2019-2028

The Indian market

  • Premium Statistic Digital population in India 2024, by type
  • Premium Statistic Social network penetration India Q3 2023
  • Premium Forecast Most common social media activities in India 2024
  • Premium Statistic Social media and messaging app usage frequency India 2022, by platform


  • Basic Statistic Number of Facebook users India 2017-2040
  • Premium Statistic Share of Facebook in social media market India 2019-2024
  • Premium Statistic Facebook India revenue FY 2017-2023
  • Premium Statistic Facebook post engagement rates in India 2023, by type
  • Premium Statistic Facebook Messenger user engagement in selected markets 2020-2022


  • Premium Forecast Most used messenger by brand in India 2024
  • Premium Forecast Whatsapp users in India 2017-2025
  • Basic Statistic Countries with highest lifetime WhatsApp Business app revenue 2023
  • Basic Statistic WhatsApp Pay reachable users in India 2018-2022
  • Premium Statistic Opinion on increasing spam and promotional WhatsApp messages India 2023


  • Premium Forecast Instagram users in India 2019-2028
  • Premium Statistic Share of Instagram users in India 2018-2024, by gender
  • Premium Statistic Share of Instagram in social media market India 2020-2023
  • Premium Statistic Preferred platform for shopping on social media in India 2023, by gender
  • Premium Statistic Influencer count on Instagram India 2023, by tier
  • Premium Statistic Engagement rate of Instagram influencers India 2023, by tier

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