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Leading online radio companies in the U.S. 2020, by active sessions

In September 2020, the leading online radio company in the United States based on the average number of active sessions was Pandora, with around 2.09 million average active sessions throughout that month. In second place was iHeartRadio, which had over 429 thousand average active sessions.

Radio market - additional information

Online radio companies have increased in popularity over the past several years, corresponding with the increase in radio streaming devices, such as smartphones. As of early 2014, the global radio market was strong, especially in the United States. Revenue earned in the U.S. in 2013 from the radio market amounted to roughly 20 billion U.S. dollars, a value significantly higher than any other market in the world.
In fact, U.S. radio industry revenues made up slightly less than half of the total revenue earned worldwide from the radio industry. In 2018, global radio revenue totaled 50.7 billion U.S. dollars and a steady yearly growth has been forecasted until 2018. The increased revenues could be attributed to the ways in which consumers have listened to the radio and utilized the range of platforms available to them. Radio stations can now be accessed through smartphone apps, on PCs, laptops and tablets, in the car and not forgetting, of course, the traditional radio set at home.
The longevity of radio has been undeniable as it has remained a fundamental part of people’s lives in modern society. In 2018, radio reached 92.8 percent of all women and 93 percent of all men between the ages of 35 and 64 in the United States.

Leading online radio companies in the United States in September 2020, by average active sessions

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Release date

November 2020


United States

Survey time period

September 2020

Special properties

from 6:00 am to 8:00 pm, Monday through Friday

Supplementary notes

*The source notes that NPR Member Stations experienced minor and varied data issues throughout the period.
**Entercom Communications Corp.’s streams are now listed as RADIO.COM as of July 2018.
The source included Spotify Corporate in the ranking until December 2019 when it no longer featured Spotify in the list.
The source defines an average active session (AAS) as total listening hours divided by hours in the reported time period. Total listening hours are defines as the total number of hours that the station/publisher has streamed during sessions with a duration of at least one minute in total within the reported time period.

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Statistics on "Online radio in the U.S."

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