Between 2019 and 2023, radio ad spending in the United States is predicted to grow by nearly half a billion U.S. dollars, from 17.9 billion to 18.4 billion.

Radio ad revenue

In 2018, roughly 93 percent of radio station ad revenue in the United States was generated over-the-air (OTA). OTA figures stood at just over 14 billion U.S. dollars in 2016 and have been decreasing steadily ever since. While only seven percent of radio ad revenue was generated online, the source has been gaining traction over the past fifteen years. In 2019, local online ad revenue generated by U.S. radio stations is predicted to reach some 950 million U.S. dollars, and it is likely to surpass the one-billion-dollar mark in the coming years.

Largest radio advertising industries

The largest radio advertising industry in the United States, spending over 500 million U.S. dollars in 2018, was the retail industry. Retail was also the leading industry in terms of digital ad spending in the United States, with a U.S. market share of roughly 22 percent in 2019.