Radio ad spend in the U.S. 2019-2023

Between 2019 and 2023, radio ad spending in the United States is predicted to grow by nearly half a billion U.S. dollars, from 17.9 billion to 18.4 billion.

Radio ad revenue

In 2018, roughly 93 percent of radio station ad revenue in the United States was generated over-the-air (OTA). OTA figures stood at just over 14 billion U.S. dollars in 2016 and have been decreasing steadily ever since. While only seven percent of radio ad revenue was generated online, the source has been gaining traction over the past fifteen years. In 2019, local online ad revenue generated by U.S. radio stations is predicted to reach some 950 million U.S. dollars, and it is likely to surpass the one-billion-dollar mark in the coming years.

Largest radio advertising industries

The largest radio advertising industry in the United States, spending over 500 million U.S. dollars in 2018, was the retail industry. Retail was also the leading industry in terms of digital ad spending in the United States, with a U.S. market share of roughly 22 percent in 2019.

Radio advertising spending in the United States in 2019 and 2023

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2019


United States

Survey time period

June 2019

Special properties

includes satellite advertising, terrestrial radio broadcast advertising and terrestrial radio online advertising

Supplementary notes

* Forecast.

Open this statistic in...
Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Radio in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.