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Radio advertising spending in the United States in 2019 and 2023
(in billion U.S. dollars)
Radio ad spend in the U.S. 2019-2023
Between 2019 and 2023, radio ad spending in the United States is predicted to grow by nearly half a billion U.S. dollars, from 17.9 billion to 18.4 billion.

Radio ad revenue

In 2018, roughly 93 percent of radio station ad revenue in the United States was generated over-the-air (OTA). OTA figures stood at just over 14 billion U.S. dollars in 2016 and have been decreasing steadily ever since. While only seven percent of radio ad revenue was generated online, the source has been gaining traction over the past fifteen years. In 2019, local online ad revenue generated by U.S. radio stations is predicted to reach some 950 million U.S. dollars, and it is likely to surpass the one-billion-dollar mark in the coming years.

Largest radio advertising industries

The largest radio advertising industry in the United States, spending over 500 million U.S. dollars in 2018, was the retail industry. Retail was also the leading industry in terms of digital ad spending in the United States, with a U.S. market share of roughly 22 percent in 2019.
Radio advertising spending in the United States in 2019 and 2023
(in billion U.S. dollars)
Spending in billion U.S. dollars
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Sources

Release date

June 2019

Region

United States

Survey time period

June 2019

Special properties

includes satellite advertising, terrestrial radio broadcast advertising and terrestrial radio online advertising

Supplementary notes

* Forecast.

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Radio ad spend in the U.S. 2019-2023
Between 2019 and 2023, radio ad spending in the United States is predicted to grow by nearly half a billion U.S. dollars, from 17.9 billion to 18.4 billion.

Radio ad revenue

In 2018, roughly 93 percent of radio station ad revenue in the United States was generated over-the-air (OTA). OTA figures stood at just over 14 billion U.S. dollars in 2016 and have been decreasing steadily ever since. While only seven percent of radio ad revenue was generated online, the source has been gaining traction over the past fifteen years. In 2019, local online ad revenue generated by U.S. radio stations is predicted to reach some 950 million U.S. dollars, and it is likely to surpass the one-billion-dollar mark in the coming years.

Largest radio advertising industries

The largest radio advertising industry in the United States, spending over 500 million U.S. dollars in 2018, was the retail industry. Retail was also the leading industry in terms of digital ad spending in the United States, with a U.S. market share of roughly 22 percent in 2019.
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Statistics on "Radio in the U.S."
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