In 2021, radio advertising spending in the United States is predicted to grow by nearly 19 percent year-on-year, reaching 11 billion U.S. dollars. In 2022 the growth is set to slow down to three percent.
Radio ad revenue
In 2020, more than 90 percent of radio station ad revenue in the United States was generated over-the-air (OTA). OTA figures stood at over 14 billion U.S. dollars in 2016 and have been decreasing steadily ever since. While less than 10 percent of radio ad revenue was generated online, the source has been gaining traction over the past fifteen years. In 2021, local online ad revenue generated by U.S. radio stations is to reach some 1.3 billion U.S. dollars, having surpassed the one-billion-dollar mark already in 2019.
Largest radio advertising industries
The largest radio advertising sector in the United States, spending over 378 million U.S. dollars in 2019, was the government and political organizations. Retail ranked second that year, with ad expenditures of 316 million dollars. Insurance and real estate closed off the top three, having spent 264 million dollars on radio ads.
Radio advertising revenue in the United States in 2021 and 2022
(in billion U.S. dollars)
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Inside Radio. (September 28, 2021). Radio advertising revenue in the United States in 2021 and 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/272412/radio-advertising-expenditure-in-the-us/
Inside Radio. "Radio advertising revenue in the United States in 2021 and 2022 (in billion U.S. dollars)." Chart. September 28, 2021. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/272412/radio-advertising-expenditure-in-the-us/
Inside Radio. (2021). Radio advertising revenue in the United States in 2021 and 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/272412/radio-advertising-expenditure-in-the-us/
Inside Radio. "Radio Advertising Revenue in The United States in 2021 and 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 28 Sep 2021, https://www.statista.com/statistics/272412/radio-advertising-expenditure-in-the-us/
Inside Radio, Radio advertising revenue in the United States in 2021 and 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/272412/radio-advertising-expenditure-in-the-us/ (last visited May 26, 2022)
