Radio ad revenue in the U.S. 2022-2026

In 2022, radio advertising revenue in the United States is predicted to reach 16.1 billion U.S. dollars. In 2026 the figure is not expected to grow significantly, only increasing by 600 million.

Radio ad revenue

In 2022, more than 90 percent of radio station ad revenue in the United States was generated over-the-air (OTA). OTA figures stood at over 14 billion U.S. dollars in 2016 and have been decreasing steadily ever since. While less than 10 percent of radio ad revenue was generated online, the source has been gaining traction over the past fifteen years. In 2022, local online ad revenue generated by U.S. radio stations is to reach some 1.8 billion U.S. dollars, having surpassed the one-billion-dollar mark already in 2019.

Largest radio advertising industries

The largest radio advertising sector in the United States, spending over 246 million U.S. dollars in 2021, was the retail. Communications ranked second that year, with ad expenditures of 244 million dollars. Miscellaneous services and amusements closed off the top three, having spent 231 million dollars on radio ads.