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Most chosen health & beauty brands in Europe 2021, by consumer reach points

Leading 20 health and beauty brands ranked by consumer reach points in Europe in 2021

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Source

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Release date

May 2022

Region

Europe

Survey time period

2021

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Date of release is date of consultation.

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Statistics on " Cosmetics market in Europe "

Statistics on Cosmetics market in Europe

Global overview

6

European market overview

8

Leading markets

8

Leading players

8

Further related statistics

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