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U.S. yogurt market - statistics & facts

Yogurt belongs to the dairy products category and is manufactured by the bacterial fermentation of milk. The most commonly used milk type for yogurt is cow’s milk. By comparing the per capita yogurt consumption of different countries, it becomes clear that the U.S. yogurt market is still in its infancy. But industry experts see very high potential in this expanding market. Yogurt sales in the United States amounted to 7.24 billion U.S. dollars in 2021, up from 5.6 billion U.S. dollars in 2011.

Yogurt segmentation in the U.S.

The U.S. yogurt category is highly competitive and has seen many product introductions and innovations during recent years. Greek yogurt in particular created a lot of new excitement and activity within the yogurt segment. Greek yogurt saw tremendous growth over the past ten years, and now accounts for approximately 45 percent of the U.S. yogurt market share. Greek yogurt has paved the path for other international-style yogurts. Relatively new products shaping the market include Australian-style and Icelandic-style yogurts. Most recently is the introduction of plant-based alternatives, which has swept the U.S. market as it provides more sustainable options. In 2020, the growth of plant-based yogurt totaled 20 percent.

Yogurt consumption

More than half of the U.S. population are regular consumers of yogurts or smoothie products. Of these yogurt products, most American consumers tend to consume regular dairy yogurt, as opposed to low-fat or sugar-free. Cheese and other milk products are still the leading dairy segment by purchase frequency, however.

Key players in the U.S. market

The most frequently consumed yogurt brands in the U.S. are Chobani, Danone, Yoplait and Oikos. Greek yogurt manufacturer Chobani has played a very important part in recent developments as they found the right approach to American consumers’ taste with their products at the right time. The year-on-year growth rates of Greek yogurt still show some growing numbers, as it appears that the category grew on a higher rate in 2020 compared to the previous years. In the future, yogurt producers will have to find additional ways to allow continued positive performance.

Key figures

The most important key figures provide you with a compact summary of the topic of "U.S. yogurt market" and take you straight to the corresponding statistics.

Production & Retail

Probiotic, Greek & Frozen Yogurt

Consumption

Interesting statistics

In the following 4 chapters, you will quickly find the 27 most important statistics relating to "U.S. yogurt market".

Yogurt in the U.S.

Dossier on the topic

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U.S. yogurt market - statistics & facts

Yogurt belongs to the dairy products category and is manufactured by the bacterial fermentation of milk. The most commonly used milk type for yogurt is cow’s milk. By comparing the per capita yogurt consumption of different countries, it becomes clear that the U.S. yogurt market is still in its infancy. But industry experts see very high potential in this expanding market. Yogurt sales in the United States amounted to 7.24 billion U.S. dollars in 2021, up from 5.6 billion U.S. dollars in 2011.

Yogurt segmentation in the U.S.

The U.S. yogurt category is highly competitive and has seen many product introductions and innovations during recent years. Greek yogurt in particular created a lot of new excitement and activity within the yogurt segment. Greek yogurt saw tremendous growth over the past ten years, and now accounts for approximately 45 percent of the U.S. yogurt market share. Greek yogurt has paved the path for other international-style yogurts. Relatively new products shaping the market include Australian-style and Icelandic-style yogurts. Most recently is the introduction of plant-based alternatives, which has swept the U.S. market as it provides more sustainable options. In 2020, the growth of plant-based yogurt totaled 20 percent.

Yogurt consumption

More than half of the U.S. population are regular consumers of yogurts or smoothie products. Of these yogurt products, most American consumers tend to consume regular dairy yogurt, as opposed to low-fat or sugar-free. Cheese and other milk products are still the leading dairy segment by purchase frequency, however.

Key players in the U.S. market

The most frequently consumed yogurt brands in the U.S. are Chobani, Danone, Yoplait and Oikos. Greek yogurt manufacturer Chobani has played a very important part in recent developments as they found the right approach to American consumers’ taste with their products at the right time. The year-on-year growth rates of Greek yogurt still show some growing numbers, as it appears that the category grew on a higher rate in 2020 compared to the previous years. In the future, yogurt producers will have to find additional ways to allow continued positive performance.

Interesting statistics

In the following 4 chapters, you will quickly find the 27 most important statistics relating to "U.S. yogurt market".

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