Yogurt belongs to the dairy products category and is manufactured by the bacterial fermentation of milk. The most commonly used milk type for yogurt is cow’s milk. By comparing the per capita yogurt consumption of different countries, it becomes clear that the U.S. yogurt market is still in its infancy. But industry experts see very high potential in this expanding market. Yogurt sales in the United States amounted to 7.24 billion U.S. dollars in 2021, up from 5.6 billion U.S. dollars in 2011.
Yogurt segmentation in the U.S.
The U.S. yogurt category is highly competitive and has seen many product introductions and innovations during recent years. Greek yogurt in particular created a lot of new excitement and activity within the yogurt segment. Greek yogurt saw tremendous growth over the past ten years, and now accounts for approximately 45 percent of the U.S. yogurt market share. Greek yogurt has paved the path for other international-style yogurts. Relatively new products shaping the market include Australian-style and Icelandic-style yogurts. Most recently is the introduction of plant-based alternatives, which has swept the U.S. market as it provides more sustainable options. In 2021, the growth of plant-based yogurt totaled 25 percent.
The most frequently consumed yogurt brands in the U.S. are Chobani, Dannon, Yoplait, and Oikos. Greek yogurt manufacturer Chobani has played a very important part in recent developments as they found the right approach to American consumers’ taste with their products at the right time. The year-on-year growth rates of Greek yogurt still show some growing numbers, as it appears that the category grew at a higher rate in 2020 compared to the following two years. In the future, yogurt producers will have to find additional ways to allow continued positive performance.
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