Yogurt belongs to the dairy products category and is manufactured by the bacterial fermentation of milk. The most commonly used milk type for yogurt is cow’s milk. Yogurt is a food or snack enjoyed in many nations. By comparing the per capita yogurt consumption of different countries, it becomes clear that the U.S. yogurt market is still in its infancy. But industry experts see very high potential in this expanding market. Yogurt sales in the United States amounted to 7.7 billion U.S. dollars in 2015, up from 6.2 billion U.S. dollars in 2010.
The U.S. yogurt category is highly competitive and has seen many product introductions during recent years. Greek yogurt in particular created a lot of new excitement and activity within the yogurt segment. Greek yogurt saw tremendous growth over the past six years; from four percent of the market share in 2008 to 52 percent in 2014. Yogurt manufacturer Chobani has played a very important part in this development as they found the right approach to American consumers’ taste with their products at the right time. The year-on-year growth rates of Greek yogurt still show growing numbers, but it appears that the category grew on a lower rate in 2015 compared to 2010. Yogurt producers will have to find additional ways to allow continued positive performance. Greek yogurt has paved the path for other international-style yogurts. Relatively new products shaping the market include Australian-style and Icelandic-style yogurts. In addition to these niche products, manufacturers try to appeal to a wider audience with building more eating occasions besides the traditional breakfast yogurt.
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