U.S. Greek yogurt market - statistics & facts

Greek yogurt is part of the dairy category and is also known as strained yogurt. Through the straining process, the excess watery whey is removed, which gives the yogurt a much thicker and creamier consistency. The introduction of Greek yogurt totally changed American tastes in yogurt and its large consumer acceptance helped increase sales of the overall yogurt category. As of 2020, U.S. yogurt sales came to over seven billion U.S. dollars, with Greek yogurt accounting for approximately 44 percent of U.S. yogurt sales in that year.

Leading producers

In contrast to conventional yogurt, the Greek counterpart appeals equally to both men and women and consumers are drawn to the creamy product due to its high protein content, especially because protein is the pre-eminent theme in food marketing. The Chobani Greek yogurt experienced tremendous growth in the United States over the last years. Danone is among the leading companies, accounted for 33.3 percent of the Greek yogurt market in the United States. Danone is operating in the following segments: fresh dairy products, water, early life nutrition and medical nutrition. All segments combined generated net sales of 23.6 billion euros in 2020.

Consumer behavior

A survey conducted in 2020, showed that about 46 percent of Americans reported to consume the Chobani yogurt brand. According to a Statista survey, 4.23 million Americans used 8 servings or more of Yoplait Greek yogurt within a month. In 2020, the total consumption of yogurt in the U.S. amounted to about 4.5 billion pounds. Annual yogurt consumption in 2000 was about 1.8 billion pounds in the United States.

Key figures

The most important key figures provide you with a compact summary of the topic of "U.S. Greek yogurt market " and take you straight to the corresponding statistics.

Retail sales

Key players

Consumer behavior

Interesting statistics

In the following 4 chapters, you will quickly find the 22 most important statistics relating to "U.S. Greek yogurt market ".

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U.S. Greek yogurt market - statistics & facts

Greek yogurt is part of the dairy category and is also known as strained yogurt. Through the straining process, the excess watery whey is removed, which gives the yogurt a much thicker and creamier consistency. The introduction of Greek yogurt totally changed American tastes in yogurt and its large consumer acceptance helped increase sales of the overall yogurt category. As of 2020, U.S. yogurt sales came to over seven billion U.S. dollars, with Greek yogurt accounting for approximately 44 percent of U.S. yogurt sales in that year.

Leading producers

In contrast to conventional yogurt, the Greek counterpart appeals equally to both men and women and consumers are drawn to the creamy product due to its high protein content, especially because protein is the pre-eminent theme in food marketing. The Chobani Greek yogurt experienced tremendous growth in the United States over the last years. Danone is among the leading companies, accounted for 33.3 percent of the Greek yogurt market in the United States. Danone is operating in the following segments: fresh dairy products, water, early life nutrition and medical nutrition. All segments combined generated net sales of 23.6 billion euros in 2020.

Consumer behavior

A survey conducted in 2020, showed that about 46 percent of Americans reported to consume the Chobani yogurt brand. According to a Statista survey, 4.23 million Americans used 8 servings or more of Yoplait Greek yogurt within a month. In 2020, the total consumption of yogurt in the U.S. amounted to about 4.5 billion pounds. Annual yogurt consumption in 2000 was about 1.8 billion pounds in the United States.

Interesting statistics

In the following 4 chapters, you will quickly find the 22 most important statistics relating to "U.S. Greek yogurt market ".

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