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U.S. Greek Yogurt Market - Statistics & Facts

Greek yogurt is part of the dairy category and is also known as strained yogurt. Through the straining process, the excess watery whey is removed, which gives the yogurt a much thicker and creamier consistency. The introduction of Greek yogurt totally changed American tastes in yogurt and its large consumer acceptance helped increase sales of the overall yogurt category. As of 2018, over 300 million pints of Greek yogurt were sold in the United States.

In contrast to conventional yogurt, the Greek counterpart appeals equally to both men and women and consumers are drawn to the creamy product due to its high protein content, especially because protein is the pre-eminent theme in food marketing. The Chobani Greek yogurt experienced tremendous growth in the United States over the past few years. A survey conducted in 2019, showed that about 46 percent of Americans reported to consume the Chobani yogurt brand.

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Greek yogurt

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