Ralph Lauren Corporation
The company began in 1967 by selling creatively designed neckties. Today, the Ralph Lauren Corporation is an upscale American lifestyle company and fashion retailer that focuses on high-end clothes for men and women, as well as accessories, footwear, fragrances, home (bedding, towels) and house wares. The company is considered to be one of the biggest apparel/accessories companies in the world, generating sales of approximately seven billion U.S. dollars.
As part of its business, Ralph Lauren operates through three segments: Wholesale, Retail, and Licensing. It generates wholesale sales from major department stores and specialty stores located throughout North America, Europe, Asia, and Latin America. The company also sells directly to consumers through retail stores located throughout North America, Europe, Asia, and Latin America; through concession-based shop-within-shops located primarily in Asia and Europe; and via its retail e-commerce channel in North America, Europe, and Asia. Ralph Lauren also licenses to unrelated third parties the right to operate retail stores and to use its trademarks in connection with making and selling designated products, such as apparel, eyewear, and fragrances in specified geographical areas for specified periods.