Share of smartphone sales in the United States by vendor 2016-2019

Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of 49 percent and 20 percent respectively, as of the fourth quarter of 2019. Next to Apple and Samsung are LG and Motorola/Lenovo, with market shares of nine and eight percent. 

Are US consumers satisfied with Apple and Samsung phones?

    Apple and Samsung not only lead the smartphone market in the United States in terms of usage but also in customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are all Samsung Galaxy and Apple iPhone models. In 2019, the Galaxy Note 9 was the Samsung model with the highest satisfaction rate amongst U.S. consumers.

Samsung and Chinese vendors leading global market

    Samsung has maintained its position as the leading smartphone vendor worldwide since 2012. Chinese manufacturers like Huawei, Xiaomi, and Oppo have consistently increased their market share over the past few years, with their combined market shares now surpassing that of Samsung. Apple, the leading smartphone vendor in the United States, has a smaller share of the global market and is currently ranked third in smartphone shipments.

Manufacturers' market share of smartphone sales in the United States from 2016 to 2019

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In cooperation with
Counterpoint Research
Release date

February 2020


United States

Survey time period

2016 to 2019

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Statistics on "Smartphones in the U.S."

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