Vodafone has over 90 thousand employees around the world, working in customer care and administration, selling and distribution and operations. About 14 percent of all Vodafone employees are located in Germany, which is among the largest markets for the company in terms of number of mobile customers, after India and South Africa. Vodafone has around 340 million mobile customers in the company’s top markets, of which more than 209 million customers are located in India alone. With around 30.5 percent of the mobile market share, Vodafone is a major player in Germany's mobile services market. The company also has a strong presence in the mobile market in South Africa, where Vodafone owns nearly half of the leading company, Vodacom. With about 68 million customers in South Africa, the company holds over 40 percent share of the mobile market in the country.
Europe is the most profitable region for Vodafone, with Germany as the leading market. Vodafone generated around 10.3 billion euros in revenue in Germany in 2018/2019, and the company accounts for about one third of the mobile market in the country. The United Kingdom is the second most profitable European market for Vodafone, generating around 6.5 billion euros in revenue in the country in 2020. Along with the UK and Germany, Italy and Spain are also important markets for Vodafone. Deutsche Telekom, Telefónica and Orange are amongst Vodafone’s biggest competitors in Europe.