Vodafone has more than 100 thousand employees around the world, working in customer care and administration, selling and distribution and operations; about 21 percent of all Vodafone employees are located in India, which is the largest market for the company in terms of number of mobile customers. Vodafone has around 340 million mobile customers in the company’s top markets – more than 209 million customers are located in India alone. With around 23 percent of the mobile market share, Vodafone generated about 4.49 billion GBP in revenues in India in 2016. The company also has a strong presence in the mobile market in South Africa, where Vodafone owns 65 percent of the leading company, Vodacom. With about 68 million customers in South Africa, the company holds around 50 percent share of the mobile market in the country.
Europe is the most profitable region for Vodafone, with Germany as the leading market. Vodafone generated around 10.55 billion Euros in revenue in Germany in 2017, and the company holds 33.9 percent of the mobile market and 20.6 percent of the fixed market in the country. The UK is the second most profitable European market for Vodafone, generating around 7 billion Euros in revenues in the country in 2017. Along with the UK and Germany, Italy and Spain are also important markets for Vodafone in Europe. Deutsche Telekom, Telefónica and Orange are amongst Vodafone’s biggest competitors in Europe.