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Total revenue of the global toy market from 2007 to 2016 (in billion U.S. dollars)

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Global toy market: total revenue 2016 This graph depicts the revenue of the global toy market from 2007 to 2016. In 2016, total revenue of the world toy market was 88.8 billion U.S. dollars.
Toy Industry

Play is a child's "work" and toys are the tools children use in play. Toys do more than entertain and keep children occupied. Properly chosen, they should aid a child's physical, mental, social and emotional development. Play is universally recognized as a vital part of learning and growing and, because toys are such an important ingredient of play, they are invaluable to a child's development into a mature, confident adult.

No less today than through the history of civilization, toys reflect the times and cultures and provide children with the tools that help them relate to the world in which they live. Today's toy manufacturers keep pace with the rapidly changing world and provide youngsters with correspondingly appropriate playthings for their enjoyment and to challenge their creativity and imagination.

Market growth is being fuelled by video, console and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Industry leaders are focusing their marketing efforts on older children and adults, with small children no longer considered the industry’s main target demographic.

While traditional toys and games are losing some degree of popularity in the face of competition from interactive and intelligent toys, this market segment is expected to record demand in some regions.
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This graph depicts the revenue of the global toy market from 2007 to 2016. In 2016, total revenue of the world toy market was 88.8 billion U.S. dollars.
Toy Industry

Play is a child's "work" and toys are the tools children use in play. Toys do more than entertain and keep children occupied. Properly chosen, they should aid a child's physical, mental, social and emotional development. Play is universally recognized as a vital part of learning and growing and, because toys are such an important ingredient of play, they are invaluable to a child's development into a mature, confident adult.

No less today than through the history of civilization, toys reflect the times and cultures and provide children with the tools that help them relate to the world in which they live. Today's toy manufacturers keep pace with the rapidly changing world and provide youngsters with correspondingly appropriate playthings for their enjoyment and to challenge their creativity and imagination.

Market growth is being fuelled by video, console and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Industry leaders are focusing their marketing efforts on older children and adults, with small children no longer considered the industry’s main target demographic.

While traditional toys and games are losing some degree of popularity in the face of competition from interactive and intelligent toys, this market segment is expected to record demand in some regions.
Show more
Release date
January 2018
Region
Worldwide
Survey time period
2007 to 2016

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