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Global toy market: total revenue 2018
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Global toy market: total revenue 2018
Total revenue of the global toy market from 2007 to 2018 (in billion U.S. dollars)
by Liam O'Connell,
last edited
Jul 15, 2019
This graph depicts the revenue of the global toy market from 2007 to 2018. In 2018, total revenue of the world toy market was 90.4 billion U.S. dollars.
Toy Industry
Play is a child's "work" and toys are the tools children use in play. Toys do more than entertain and keep children occupied. Properly chosen, they should aid a child's physical, mental, social and emotional development. Play is universally recognized as a vital part of learning and growing and, because toys are such an important ingredient of play, they are invaluable to a child's development into a mature, confident adult.
No less today than through the history of civilization, toys reflect the times and cultures and provide children with the tools that help them relate to the world in which they live. Today's toy manufacturers keep pace with the rapidly changing world and provide youngsters with correspondingly appropriate playthings for their enjoyment and to challenge their creativity and imagination.
Market growth is being fuelled by video, console and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Industry leaders are focusing their marketing efforts on older children and adults, with small children no longer considered the industry’s main target demographic.
While traditional toys and games are losing some degree of popularity in the face of competition from interactive and intelligent toys, this market segment is expected to reach record levels of demand in some regions.
Total revenue of the global toy market from 2007 to 2018 (in billion U.S. dollars)
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by Liam O'Connell,
last edited
Jul 15, 2019
This graph depicts the revenue of the global toy market from 2007 to 2018. In 2018, total revenue of the world toy market was 90.4 billion U.S. dollars.
Toy Industry
Play is a child's "work" and toys are the tools children use in play. Toys do more than entertain and keep children occupied. Properly chosen, they should aid a child's physical, mental, social and emotional development. Play is universally recognized as a vital part of learning and growing and, because toys are such an important ingredient of play, they are invaluable to a child's development into a mature, confident adult.
No less today than through the history of civilization, toys reflect the times and cultures and provide children with the tools that help them relate to the world in which they live. Today's toy manufacturers keep pace with the rapidly changing world and provide youngsters with correspondingly appropriate playthings for their enjoyment and to challenge their creativity and imagination.
Market growth is being fuelled by video, console and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Industry leaders are focusing their marketing efforts on older children and adults, with small children no longer considered the industry’s main target demographic.
While traditional toys and games are losing some degree of popularity in the face of competition from interactive and intelligent toys, this market segment is expected to reach record levels of demand in some regions.
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- Release date
- July 2019
- Region
- Worldwide
- Survey time period
- 2007 to 2018
Source
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- Release date
- July 2019
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- Region
- Worldwide
- Survey time period
- 2007 to 2018
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Statistics on "Toy industry"
- Global Market Overview and Major Companies
The most important statistics
- Total revenue of the global toy market from 2007 to 2018 (in billion U.S. dollars)Global toy market: total revenue 2018
- Worldwide revenue of major toy companies in 2017 (in million U.S. dollars)Toy companies revenue worldwide 2017
- Namco Bandai's net sales by geographic region from FY2011 to FY2019 (in million U.S. dollars)Revenue of Namco Bandai by geographic region from 2011 to 2019
- Revenue of the LEGO Group from 2003 to 2018 (in billion euros)LEGO Group revenue 2003-2018
- Hasbro revenue breakdown by geographic region from 2009 to 2018 (in million U.S. dollars)*Revenue of Hasbro worldwide from 2009 to 2018, by region
- Gross sales of Mattel by region worldwide from 2009 to 2018 (in million U.S. dollars)Gross sales of Mattel toy manufacturer, by region worldwide 2009-2018
- Net sales of JAKKS Pacific by geographic area from 2008 to 2018 (in million U.S. dollars)Net sales of the toys manufacturer JAKKS Pacific by geographic region 2018
- U.S. Toy Market
The most important statistics
- Market value of toys and games in the United States from 2015 to 2020 (in million U.S. dollars)Toys and games: market value in the U.S. 2015-2020
- Toys retail sales revenue in the United States from 2013 to 2018 (in billion U.S. dollars)U.S retail sales of toys 2013-2018
- U.S. online shop and mail-order sales of toys, hobby goods and games from 2003 to 2017 (in million U.S. dollars)U.S. online shop and mail-order sales of toys, hobby goods and games 2003-2017
- Revenue of traditional U.S. toy industry by super category in 2018 (in billion U.S. dollars)*Traditional toy industry revenue by super category 2018
- Economic impact of the U.S. toy industry in 2015 and 2017 (in billion U.S. dollars)*Economic impact of the U.S. toy industry in 2015 and 2017
- Number of jobs in the U.S. toy industry in 2015 and 2017*Number of jobs in the U.S. toy industry in 2015 and 2017
- Wages generated in the U.S. toy industry in 2015 and 2017 (in billion U.S. dollars)*Wages paid in the U.S. toy industry in 2015 and 2017
- International Trade
The most important statistics
- Total global annual U.S. imports of toys, dolls and games from 2000 to 2018 (in billion U.S. dollars)*U.S. global annual imports of toys, dolls and games 2000-2018
- Leading importers of toys, games and sport requisites worldwide in 2018, by country (in million U.S. dollars)Toy and game leading importers worldwide 2018, by country
- Import value of toys, games and sports requisites to the United States from 2011 to 2018 (in billion U.S dollars)Value of toys and game imports to the U.S. 2011-2018
- Import value of toys, games and sport requisites to the United States in 2018, by country of origin (in million U.S dollars)Value of toy and game imports to the U.S. 2018, by country of origin
- Total global annual U.S. exports (F.A.S. value) of toys, dolls and games from 2000 to 2018 (in billion U.S. dollars)*U.S. global annual exports of toys, dolls and games 2000-2018
- Leading exporters of toys, games and sport requisites worldwide in 2018, by country (in million U.S. dollars)Toy and game leading exporters worldwide 2018, by country
- Export value of toys, games and sports requisites of the United States from 2011 to 2018 (in billion U.S. dollars)Value of toys and game exports from the U.S. 2011-2018
- Export value of toys, games and sport requisites of the United States in 2018, by destination (in million U.S. dollars)Value of toy and game exports from the U.S. 2018, by destination
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Leading companies share of the U.S. toy market as of 2016
- Global toy market spend per child 2015, by country
- Share of toy sales in the U.S. 2016, by channel
- Global toy market revenue 2015, by region
- Global toy market size 2015, by country
- Growth rate of selected toy imports to China 2016, by category
- Breakdown of toy import value to China 2017, by category
- Annual growth in the U.S. toy industry in 2018, by super category
- Average amount spent on toys per child by country 2013
- Outdoor and sports toys sales in the U.S. 2018
- U.S. toy sales arts and crafts segment 2018
- Toy dolls U.S. sales 2018
- Toy vehicles U.S. sales 2018
- Plush animals U.S. toy sales 2018
- Games and puzzles U.S. toy sales 2018
- Russia: monthly value of toy imports 2017-2018
- Board games purchased for Christmas in France 2015
- Hasbro operating expenses as percentage of net revenue 2010
- Global market value of hoverboards from 2017 until 2021
- Opinion on people using fidget spinners in the United States 2017
Studies
- Toy industry in the United Kingdom (UK)
- Toy industry
- Children's products in Italy
- Toy industry in Canada
- All Things Toys 2018
- Mattel - 10-K Report 2018
- Namco Bandai Holding Inc. Financial Highlights 2019
- Hasbro - Annual Report 2018
- Namco Bandai Holding Inc. Financial Highlights 2018
- Mattel - Annual Report 2017
- Mattel - 10-K Report 2017
- Hasbro - Annual Report 2017
- Namco Bandai Holding Inc. Annual Report 2017
- Games Workshop Annual Report 2019
- Special interest e-commerce in the United Kingdom
Statistics on "Toy industry"
- Total revenue of the global toy market from 2007 to 2018 (in billion U.S. dollars)
- Worldwide revenue of major toy companies in 2017 (in million U.S. dollars)
- Namco Bandai's net sales by geographic region from FY2011 to FY2019 (in million U.S. dollars)
- Revenue of the LEGO Group from 2003 to 2018 (in billion euros)
- Hasbro revenue breakdown by geographic region from 2009 to 2018 (in million U.S. dollars)*
- Gross sales of Mattel by region worldwide from 2009 to 2018 (in million U.S. dollars)
- Net sales of JAKKS Pacific by geographic area from 2008 to 2018 (in million U.S. dollars)
- Market value of toys and games in the United States from 2015 to 2020 (in million U.S. dollars)
- Toys retail sales revenue in the United States from 2013 to 2018 (in billion U.S. dollars)
- U.S. online shop and mail-order sales of toys, hobby goods and games from 2003 to 2017 (in million U.S. dollars)
- Revenue of traditional U.S. toy industry by super category in 2018 (in billion U.S. dollars)*
- Economic impact of the U.S. toy industry in 2015 and 2017 (in billion U.S. dollars)*
- Number of jobs in the U.S. toy industry in 2015 and 2017*
- Wages generated in the U.S. toy industry in 2015 and 2017 (in billion U.S. dollars)*
- Total global annual U.S. imports of toys, dolls and games from 2000 to 2018 (in billion U.S. dollars)*
- Leading importers of toys, games and sport requisites worldwide in 2018, by country (in million U.S. dollars)
- Import value of toys, games and sports requisites to the United States from 2011 to 2018 (in billion U.S dollars)
- Import value of toys, games and sport requisites to the United States in 2018, by country of origin (in million U.S dollars)
- Total global annual U.S. exports (F.A.S. value) of toys, dolls and games from 2000 to 2018 (in billion U.S. dollars)*
- Leading exporters of toys, games and sport requisites worldwide in 2018, by country (in million U.S. dollars)
- Export value of toys, games and sports requisites of the United States from 2011 to 2018 (in billion U.S. dollars)
- Export value of toys, games and sport requisites of the United States in 2018, by destination (in million U.S. dollars)
- Toy market share of the leading companies in the United States as of 2016
- Average spend per child on toys worldwide in 2015, by country (in U.S. dollars)
- Distribution of dollar sales of toys in the United States in 2016, by distribution channel
- Revenue of the toy market worldwide in 2015, by region (in billion U.S. dollars)
- Size of the toy market worldwide in 2015, by country (in billion U.S. dollars)
- Annual growth rate of toy imports to China in 2016, by category
- Value breakdown of toy imports to China in 2017, by category (in million U.S. dollars)
- Toy industry sales growth in the United States in 2018, by super category
- Average amount spent per child on toys by country in 2013 (in U.S. dollars)
- Outdoor and sports toys sales in the U.S. from 2003 to 2018 (in billion U.S. dollars)
- U.S. toy sales - arts and crafts from 2003 to 2018 (in billion U.S. dollars)
- U.S. toy dolls sales from 2003 to 2018 (in billion U.S. dollars)
- Sales of toy vehicles in the U.S. from 2003 to 2018 (in billion U.S. dollars)
- Plush animals U.S. toy sales from 2003 to 2018 (in billion U.S. dollars)
- Games and puzzles U.S. toy sales from 2003 to 2018 (in billion U.S. dollars)
- Monthly value of toy imports into Russia from January 2017 to March 2018 (in million U.S. dollars)
- Did you buy these board and card games for Christmas 2015?
- Operating expenses of Hasbro as percentage of net revenue from 2008 to 2010*
- Hoverboard market value forecast worldwide from 2017 until 2021 (in billion U.S. dollars)*
- What do you think when you see people with fidget spinners?
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