According to the company, Campbell's products are sold in roughly 120 countries around the world. In 2017, the company was one of the leading consumer good companies worldwide, based on sales amounting to about eight billion U.S. dollars. Campbell Soup Company is a big player in the condensed wet soup segment. In 2017, Campbell's sales of condensed wet soups in the U.S. reached some 1.29 billion U.S. dollars. In comparison, accumulated sales of private label vendors amounted to some 245 million U.S. dollars in that year. In addition to being a market leader of its core product wet soups, the company also generated sales of about 590 thousand U.S. dollars in the frozen soup segment in the United States in 2016.
Campbell's has three operating divisions: Campbell Fresh, Americas Simple Meals and Beverages, Global Biscuits and Snacks. While the net sales of the first two divisions were declining in 2017, Global Biscuits and Snacks showed a positive growth of one percent in net sales.
Campbell’s soup can be found in the millions of kitchens across America. A 2017 survey found that over 57 million U.S. consumers eat at least one can of Campbell’s Chunky soup, broth, or stock a week. After establishing a strong brand name in the U.S. market, the company's challenge lies now in continuing growth in foreign markets. In 2017, Campbell's invested about 817 million and 98 million U.S. dollars in marketing and research and development worldwide, respectively.