Campbell Soup Company, which is also referred to as Campbell's, is an American producer of soup and other food and beverage products. The company was formed in 1869 in Camden, New Jersey, where it is still headquartered today. The company offers a wide range of canned soups and simple meals, snacks, dressings, packaged fresh foods and beverages. The Campbell's product portfolio includes food brands such as Pepperidge Farm and Goldfish, Arnott’s, Kjeldsens and Royal Dansk, V8, Bolt House Farms, Garden Fresh Gourmet, Plum Organics, Swanson Broths, Prego and Pace.
According to the company, Campbell's products are sold in roughly 120 countries around the world. In 2015, the company was one of the leading consumer good companies worldwide, based on sales amounting to about eight billion U.S. dollars. Campbell Soup Company is a big player in the condensed wet soup segment. In 2016, Campbell's sales of condensed wet soups in the U.S. reached some 1.29 billion U.S. dollars. In comparison, accumulated sales of private label vendors amounted to some 253 million U.S. dollars in that year. In addition to being a market leader of its core product wet soups, the company also generated sales of about eight million U.S. dollars in the dry soup segment in the United States in 2016.
Campbell's has three operating divisions: Campbell Fresh, Americas Simple Meals and Beverages, Global Biscuits and Snacks. While the net sales of the last two divisions were declining in 2016, Campbell Fresh showed a positive growth of one percent in net sales.
Over the last three years, Campbell’s was able to keep costs and expenses at a consistent level. After establishing a strong brand name in the U.S. market, the company's challenge lies now in continuing growth in foreign markets. In 2016, Campbell's invested about 893 million and 124 million U.S. dollars in marketing and research and development worldwide, respectively.
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