Potato chips industry in the United States - additional information
Although the exact origins of potato chips are disputed, they have become a staple snack food around the world and are associated with the U.S. American culture just as much as chewing gum and peanut butter. According to industry representatives, not only is the potato chip more than 160 years old, but the potato chip industry itself can be traced back to 1895, when the product first became available in grocery stores. A recent survey showed that potato chips are Americans' second snack food of choice, more so than chocolate, cheese or ice cream.
The potato chip market represents a sizeable share of the total savory snacks industry in the United States and generates billions of U.S. dollars in revenue every year. Frito Lay, Inc., a division of PepsiCo which manufactures, markets and sells snack foods, such as corn chips and potato chips, was the leading potato chips vendor in the United States, based on sales. The Kellogg Company ranked second, with significantly less sales than those of Frito-Lay. Moreover, Frito Lay owns five of the ten most successful brands of potato chips in the United States, namely Lay’s, Wavy Lay’s, Ruffles, Lay’s Kettle Cooked and Baked Lay’s.