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Apple product launch event - April 2021 - statistics & facts

Apple holds a special event several times a year to announce a range of new products and services, with the company’s latest launch event taking place on 20 April 2021. Apple's "spring loaded" event was its first big launch event of the year and featured products such as the new iMac, iPad Pro, iPhone 12 in purple, AirTag, and Apple TV 4K.

iMac

Apple’s Mac range has been revolutionized by the introduction of the company’s custom M1 chip, and now the completely redesigned iMac will feature the first system on a chip for Mac. With a thinner design at just 11.5mm thanks to the integration of the processor, graphics, memory, and more onto a single chip, the new iMac will be available in seven new colors. Available for pre-order in late April 2021, the new iMac will start at 1,299 U.S. dollars.

iPad Pro

Just like the iMac, the new iPad Pro will also feature Apple’s M1 chip. This will give the device a huge amount of power, delivering up to 50 percent faster CPU performance and 40 percent faster GPU performance than the previous iPad Pro. The new iPad Pro comes with a Liquid Retina XDR display, as well as 5G availability for cellular models. Available for pre-order in late April 2021, the new iPad Pro will start at 799 U.S. dollars.

iPhone 12

The iPhone 12 helped Apple reclaim the largest slice of the smartphone market share in the fourth quarter of 2020, and the iPhone 12 lineup now has a new variant to widen the phone’s appeal. Apple revealed the first purple iPhone 12 and 12 mini, a color that Apple CEO Tim Cook said is intended to evoke Spring. Available for purchase in late April 2021, the purple iPhone adds to the existing range of white, black, blue, green, and (PRODUCT)red and starts at 699 U.S. dollars.

AirTag

AirTag as a name was spotted in iOS 13.2 almost a year ago, with the product officially announced by Apple in their latest launch event. The AirTag can be attached to a handbag, keys, backpack, or other items, sending out a Bluetooth signal to help track down misplaced items. Apple’s AirTag will be deeply integrated through the Find My network, with end-to-end encryption for secure communication. Featuring Apple's U1 chip, the AirTag will be available for purchase in late April 2021 starting at 29 U.S. dollars, or 99 U.S. dollars for a pack of four.

Apple TV 4K

Apple also announced the next generation of Apple TV 4K. The update supports 4K video streaming and HDR, features an A12 Bionic chip, and includes a redesigned Siri remote with an ergonomic design and more capabilities. However, it doesn't yet support 120Hz refresh rates, unlike some competitors. The new Apple TV 4K will be available for purchase in late April 2021 and starts at 179 U.S. dollars.

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Apple product launch event - April 2021 - statistics & facts

Apple holds a special event several times a year to announce a range of new products and services, with the company’s latest launch event taking place on 20 April 2021. Apple's "spring loaded" event was its first big launch event of the year and featured products such as the new iMac, iPad Pro, iPhone 12 in purple, AirTag, and Apple TV 4K.

iMac

Apple’s Mac range has been revolutionized by the introduction of the company’s custom M1 chip, and now the completely redesigned iMac will feature the first system on a chip for Mac. With a thinner design at just 11.5mm thanks to the integration of the processor, graphics, memory, and more onto a single chip, the new iMac will be available in seven new colors. Available for pre-order in late April 2021, the new iMac will start at 1,299 U.S. dollars.

iPad Pro

Just like the iMac, the new iPad Pro will also feature Apple’s M1 chip. This will give the device a huge amount of power, delivering up to 50 percent faster CPU performance and 40 percent faster GPU performance than the previous iPad Pro. The new iPad Pro comes with a Liquid Retina XDR display, as well as 5G availability for cellular models. Available for pre-order in late April 2021, the new iPad Pro will start at 799 U.S. dollars.

iPhone 12

The iPhone 12 helped Apple reclaim the largest slice of the smartphone market share in the fourth quarter of 2020, and the iPhone 12 lineup now has a new variant to widen the phone’s appeal. Apple revealed the first purple iPhone 12 and 12 mini, a color that Apple CEO Tim Cook said is intended to evoke Spring. Available for purchase in late April 2021, the purple iPhone adds to the existing range of white, black, blue, green, and (PRODUCT)red and starts at 699 U.S. dollars.

AirTag

AirTag as a name was spotted in iOS 13.2 almost a year ago, with the product officially announced by Apple in their latest launch event. The AirTag can be attached to a handbag, keys, backpack, or other items, sending out a Bluetooth signal to help track down misplaced items. Apple’s AirTag will be deeply integrated through the Find My network, with end-to-end encryption for secure communication. Featuring Apple's U1 chip, the AirTag will be available for purchase in late April 2021 starting at 29 U.S. dollars, or 99 U.S. dollars for a pack of four.

Apple TV 4K

Apple also announced the next generation of Apple TV 4K. The update supports 4K video streaming and HDR, features an A12 Bionic chip, and includes a redesigned Siri remote with an ergonomic design and more capabilities. However, it doesn't yet support 120Hz refresh rates, unlike some competitors. The new Apple TV 4K will be available for purchase in late April 2021 and starts at 179 U.S. dollars.

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