Apple unveils its new M3 family of chips
A highlight of the event was the announcement of Apple’s new M3 processors, designed specifically for Mac devices. The M3, M3 Pro, and M3 Max will all offer faster central processing unit (CPU) performance than previous chip iterations and will include significant changes to the graphics processing unit (GPU) onboard to improve gaming performance and professional applications. Per Apple, the CPU efficiency cores of the M3 family are around 30 percent faster than the M2’s and 50 percent faster than those on the M1 lineup. Looking at the GPU, Apple claims the M3’s GPU is 1.8 times faster than the M2 and 2.5 times faster than the M1.New MacBook Pro and iMac models to feature M3 processors
Apple also revealed updates to the Mac suite of devices, including new 14-inch and 16-inch MacBook Pros. The laptops include the M3, M3 Pro, or M3 Max chips, and feature a Liquid Retina XDR display – Apple's term for its Retina LCD with thin bezel – a built-in 1080p camera, and a six-speaker sound system. Apple also highlighted the 22 hours of battery life available on the new MacBook Pros, enabling users to benefit from the same performance whether plugged in or on the battery alone. There was also the addition of a new colorway to the MacBook Pro family in the form of Space Black, a dark aluminum finish. As part of the MacBook Pro family evolution, the launch of the new 14-inch MacBook Pro with M3 sees the 13-inch MacBook Pro discontinued. Apple’s other big announcement came in the form of an updated version of the 24-inch iMac, again featuring the new M3 chip.
