Apple product launch event - September 2022 - statistics & facts
The latest Apple event, entitled “Far out”, took place on 7th September 2022 and featured announcements on the new iPhone 14 models as well as the reveal of Apple’s satellite connectivity feature. Other announcements included updated Apple Watches, such as the Apple Watch Series 8 and a higher-end Apple Watch Ultra, plus the second-generation AirPods Pro.
Apple unveils the iPhone 14 lineup
The latest generation of Apple iPhones unveiled are the iPhone 14 and 14 Plus, as well as the iPhone 14 Pro and Pro Max. Notable new features of the iPhone 14 and 14 Plus include enhanced front and rear cameras, an improved A15 Bionic chip with a 5-core GPU, and the addition of a new shade of blue. The new iPhone 14 Pro and Pro Max also benefit from an advanced camera system, the new A16 Bionic chip and the "Dynamic Island" to show important alerts and activities in a new way.
eSIM functionality, emergency SOS via satellite, and crash detection on iPhone 14
Apple confirmed that iPhone 14 models sold in the U.S. will not have a built-in SIM card and instead only utilize eSIM technology – a service which allows users to change a wireless carrier through software rather than having to swap a physical SIM card. Owners of any of the iPhone 14 models in the U.S. and Canada will also have access to the emergency SOS via satellite feature, designed to allow emergency messages to be sent even when cellular and Wi-Fi connections are unavailable. Other safety features include crash detection, with new models able to detect a crash and automatically dial emergency services.
Apple Watch Ultra / Apple Watch Series 8 / Apple Watch SE
The big new entry in Apple’s wearable world is the Apple Watch Ultra, a higher-end smartwatch designed specifically for outdoor athletes. The watch presents a new design, a bigger and brighter display, a titanium case, and an improved battery life of up to 36 hours on a single charge. Moreover, the new orange action button, which allows users to quickly control functions; the new Wayfinder Face, which integrates a compass and eight complications; and new apps like Depth, all make the Apple Watch Ultra a revolutionary smartwatch. The Apple Watch Series 8 features a temperature sensor that can collect and monitor (women’s) health data, including ovulation information, while the new Apple Watch SE has a bigger screen and a new plastic design on its underside.
AirPods Pro 2
The new AirPods Pro 2 deliver a customized listening experience through the new XS in-ear tip and the new H2 chip, which can cancel loud noises like sirens, construction tools, and even concert speakers. Furthermore, users can create a Spatial Audio profile, which accounts for their head and ear shape and size, enhancing the uniqueness of their experience. With a longer battery life, the AirPods Pro 2 can be charged with Apple Watch and MagSafe chargers. The earbuds also come with a new sweat- and water-resistant charging case and built-in speaker.
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