Denim, a fundamental component of the casual wardrobe, has become a staple textile within the global apparel market. The market value for denim fabric was 21.8 billion U.S. dollars in 2020 and was expected to increase to over 26 billion U.S. dollars by 2026. The retail sales of denim or blue jeans is by far the most valuable channel in the denim industry. The retail sales value is projected to reach at about 71.8 billion U.S. dollars by 2027. The global denim jeans market was forecast to be worth around 87.4 billion U.S. dollars that year.
China is the leading exporter of denim fabric worldwide, leading particularly in exports of denim made from at least 85 percent cotton. The cotton percentage of denim fabric is quite significant because the cotton threads will expand but not contract. The higher the amount of cotton in a blend, the more the denim will stretch and remained stretched over time. China and Hong Kong import the most denim fabric, especially denim made from less than 85 percent cotton. In contrast, Egypt is the leading importer of denim made from at least 85 percent cotton.
Levi Strauss, who reported over 4.45 billion U.S. dollars in sales in 2020, has the largest brand share of the jeans market. Eighty-seven percent of Levi Strauss's sales were made through the company's Levi's brand in 2019. The VF Corporation, in comparison, had jeans wear sales of 2.1 billion U.S. dollars in 2020. The apparel and footwear company owns several popular brands, including North Face, Timberland, and Vans. Vans' revenue grew the most of VF Corporation's brands in 2020. In May of that year, VF's separated its Jeanswear organization into an independent company called Kontoor Brands, which includes labels such as Wrangler and Lee.
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Research expert covering apparel industry and general merchandise