Most commonly used for jeans, a fundamental component of the casual wardrobe, denim has become a staple textile within the global apparel market. The
was estimated to be worth 27.1 billion U.S. dollars in 2022 and was expected to increase to over 35 billion U.S. dollars by 2027. The offline channel is by far the
in the denim jeans retail market, with a value projected to reach about 70 billion U.S. dollars by 2030. The entire
was forecast to be worth around 95 billion U.S. dollars that year.
International trade
China is the
leading exporter of denim fabric worldwide, leading particularly in
exports of denim made from less than 85 percent cotton. The cotton percentage of denim fabric is quite significant because the cotton threads will expand but not contract. The higher the amount of cotton in a blend, the more the denim will stretch and remain stretched over time. Cambodia and Vietnam import the most denim fabric made from
less than 85 percent cotton. When it comes to denim made from at least 85 percent cotton, Tunisia is
the leading importer.
Leading brands
Levi Strauss, who reported
about 6.17 billion U.S. dollars in sales in 2022, is one of the best-known brands on the jeans market. 87 percent of
Levi Strauss's sales were made through the company's Levi's brand in 2022. By comparison,
Kontoor Brands made sales of roughly 2.5 billion U.S. dollars in 2021. Kontoor Brands was formed as a spinoff of
VF Corporation in May 2019, when VF Corp's jeanswear brands,
Wrangler and Lee became a seperate company. VF kept hold of its other apparel and footwear brands, such as The North Face, Vans, and Timberland.
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