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Global denim market - Statistics & Facts

Denim, a fundamental component of the casual wardrobe, has become a staple textile within the global apparel market. The market value for denim fabric was 90 billion U.S. dollars in 2019 and was expected to increase to 105 billion U.S. dollars by 2023. Denim or blue jeans is by far the most valuable product in the denim industry, though there has been an increase in value for every type of denim clothing item. Western wear, a style of clothing originating from the 19th century American old west region, uses a large amount of denim. As such, the market value of western wear was also projected to increase through 2023, to reach a value of 99 billion U.S. dollars.

Pakistan is the leading exporter of denim fabric worldwide, leading particularly in exports of denim made from at least 85 percent cotton. The cotton percentage of denim fabric is quite significant because the cotton threads will expand but not contract. The higher the amount of cotton in a blend, the more the denim will stretch and remained stretched over time. China and Hong Kong import the most denim fabric, especially denim made from less than 85 percent cotton. In contrast, Turkey is the leading importer of denim made from at least 85 percent cotton.

Levi Strauss, who reported over 5.7 billion U.S. dollars in sales in 2019, has the largest brand share of the jeans market. Eighty-seven percent of Levi Strauss's sales were made through the company's Levi's brand in 2019. The VF Corporation, in comparison, had jeans wear sales of 2.4 billion U.S. dollars in 2019. The apparel and footwear company owns several popular brands, including North Face, Timberland, and Vans. Vans' revenue grew the most of VF Corporation's brands in 2019. In May of that year, VF's separated its Jeanswear organization into an independent company called Kontoor Brands, which includes labels such as Wrangler and Lee.

Within the U.S., consumers favor Levi's the most in comparison with other top denim brands. Women's jeans, which had sales of over 360 million pairs in 2019, are typically less expensive than men's denim jeans. Among the women's jeans segment for large retailers, most of women's jeans from H&M and Forever 21 were priced between 20 to 40 U.S. dollars, while the bulk of women's jeans at Zara cost around 40 to 50 U.S. dollars as of 2018.

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Denim market worldwide

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International trade

Leading denim brands

U.S. market


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