To start, the number of tourists that visited the Netherlands surpassed the visitor volume of the previous years. In 2018, approximately 19 million tourists were counted, which is an increase of roughly three million visitors compared to 2017. Moreover, it is forecast that this will grow to 21 million incoming tourists in 2020. Observing the inbound visitor numbers to Amsterdam, the majority were British, American and German. In 2018, just over 1.25 million British guests visited the capital, whereas nearly 980,000 tourists came from the United States. In that same year, 866,000 Germans visited Amsterdam, closing the top three of cities with the most international visitors by country.
In terms of tourist accommodation, the number increased annually between 2009 and 2019. In 2009, Amsterdam counted 374 accommodation establishments, whereas by 2019 this grew to 530. The vast majority were hotels. In 2018, the capital city registered nearly 525 hotels versus 501 in the previous year. Observing the distribution of hotel guests by country of origin, most of the visitors were Dutch. In 2018, 19.3 percent of the hotel guests came from the Netherlands, while roughly 14.5 percent were British and 11.4 percent American. In total just over 50 percent of the hotel guests were European, whereas Asia, Africa and Oceania accounted for 8.2 percent. The average price per night tourists had to pay for a hotel room was forecast to amount to 162 euros in 2018. Compared to 2016, it was an increase of 37 euros.
How does Airbnb perform in Amsterdam? In a relatively short period of time, Airbnb have established themselves as a serious competitor of the hotel sector and transformed the hospitality industry around the world. However, it is causing a debate as well whether this is creating urban inequality due to the company’s rapid growth. Nevertheless, Airbnb registered approximately 1.97 million overnight stays in Amsterdam in 2018, which is significantly more compared to other major cities in the Netherlands like The Hague, Utrecht and Rotterdam. In 2018, prices for an Airbnb in the center of Amsterdam ranged from roughly 219 euros for a whole house to 133.50 euros for a private room. The cheapest borough to stay in was Southeast, with 128 euros for a whole house and nearly 70 euros for a private room.
Besides leisure-related tourists, the capital city of the Netherlands also attracted visitors with a business purpose. Nonetheless, the number of meetings decreased between 2016 and 2018. In 2016, just over 5,200 meetings were held, decreasing to 3,804 by 2018. Leading (trade) fairs in Amsterdam that attracted the most visitors were the Huishoudbeurs and Negenmaandenbeurs, which are annual lifestyle events targeted mainly towards women. In 2018, these fairs welcomed roughly 211,000 visitors combined.
The increasing amount of (international) tourists affected the job market in the hotel and hostel industry in Amsterdam as well. In 2010, there were 7,917 jobs in the hotel sector, whereas by 2018 this increased to approximately 11,400. The same development can be seen with the cultural and recreational industry, with an increase of 1,054 jobs between 2010 and 2018.