Who travels to Amsterdam?When looking at the demographics of inbound visitors in Amsterdam in 2020, there were, perhaps unsurprisingly, more travelers from neighboring European countries than there were from countries further afield. That year, the number of German overnight guests in hotels in Amsterdam amounted to 486 thousand. Amsterdam also hosted French and British tourists, with nearly 480 thousand overnight guests from France and roughly 360 thousand overnight guests from the United Kingdom in 2020.
In addition to leisure-related tourism, the city also hosts numerous large meetings and trade fairs, therefore attracting many business travelers. However, the business tourism sector also took a hit from the coronavirus pandemic in 2020. As a result, the number of meetings held in Amsterdam was reduced by more than half compared to the previous year and did not even reach 2,000 events.