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Tourism in Amsterdam - Statistics and Facts

With its historic buildings, canals, and famous museums Amsterdam is one of the leading European city destinations. Not only known for its leisure tourism, the Dutch capital is also a business travel destination, attracting thousands of global business visitors from across the world each year. However, the global pandemic caused by the novel coronavirus (COVID-19) heavily hit both the Dutch leisure and business tourism industries in 2020. Global travel restrictions led to a large decline in the number of inbound tourists in the Netherlands, with an estimated total of barely seven million visitors in 2020. Meanwhile, in years prior to the pandemic, visitation numbers remained at roughly 20 million.

Who travels to Amsterdam?

When looking at the demographics of inbound visitors in Amsterdam in 2020, there were, perhaps unsurprisingly, more travelers from neighboring European countries than there were from countries further afield. That year, the number of German overnight guests in hotels in Amsterdam amounted to 486 thousand. Amsterdam also hosted French and British tourists, with nearly 480 thousand overnight guests from France and roughly 360 thousand overnight guests from the United Kingdom in 2020.

In addition to leisure-related tourism, the city also hosts numerous large meetings and trade fairs, therefore attracting many business travelers. However, the business tourism sector also took a hit from the coronavirus pandemic in 2020. As a result, the number of meetings held in Amsterdam was reduced by more than half compared to the previous year and did not even reach 2,000 events.

Impact of COVID-19 on accommodation in Amsterdam

With the pandemic severely reducing the flow of international tourists to the Netherlands, the accommodation sector was another branch of the tourism industry negatively impacted in 2020. Even Airbnb, which had established itself as a serious competitor of the hotel sector, was no exception. Looking at the ratio of domestic and international Airbnb guests in the Netherlands, international guests staying at Airbnb locations in the Netherlands reached a 13-month low of 15.4 percent of total guests in May 2020. Furthermore, the weekly year-over-year bookings for Airbnb properties in Amsterdam fell dramatically, reaching two percent of last year’s bookings in the week ending April 12, 2020.

Key figures

The most important key figures provide you with a compact summary of the topic of "Tourism in Amsterdam" and take you straight to the corresponding statistics.

Airbnb

Business tourism

Museums

Interesting statistics

In the following 6 chapters, you will quickly find the 27 most important statistics relating to "Tourism in Amsterdam".

Tourism in Amsterdam

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Tourism in Amsterdam - Statistics and Facts

With its historic buildings, canals, and famous museums Amsterdam is one of the leading European city destinations. Not only known for its leisure tourism, the Dutch capital is also a business travel destination, attracting thousands of global business visitors from across the world each year. However, the global pandemic caused by the novel coronavirus (COVID-19) heavily hit both the Dutch leisure and business tourism industries in 2020. Global travel restrictions led to a large decline in the number of inbound tourists in the Netherlands, with an estimated total of barely seven million visitors in 2020. Meanwhile, in years prior to the pandemic, visitation numbers remained at roughly 20 million.

Who travels to Amsterdam?

When looking at the demographics of inbound visitors in Amsterdam in 2020, there were, perhaps unsurprisingly, more travelers from neighboring European countries than there were from countries further afield. That year, the number of German overnight guests in hotels in Amsterdam amounted to 486 thousand. Amsterdam also hosted French and British tourists, with nearly 480 thousand overnight guests from France and roughly 360 thousand overnight guests from the United Kingdom in 2020.

In addition to leisure-related tourism, the city also hosts numerous large meetings and trade fairs, therefore attracting many business travelers. However, the business tourism sector also took a hit from the coronavirus pandemic in 2020. As a result, the number of meetings held in Amsterdam was reduced by more than half compared to the previous year and did not even reach 2,000 events.

Impact of COVID-19 on accommodation in Amsterdam

With the pandemic severely reducing the flow of international tourists to the Netherlands, the accommodation sector was another branch of the tourism industry negatively impacted in 2020. Even Airbnb, which had established itself as a serious competitor of the hotel sector, was no exception. Looking at the ratio of domestic and international Airbnb guests in the Netherlands, international guests staying at Airbnb locations in the Netherlands reached a 13-month low of 15.4 percent of total guests in May 2020. Furthermore, the weekly year-over-year bookings for Airbnb properties in Amsterdam fell dramatically, reaching two percent of last year’s bookings in the week ending April 12, 2020.

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