Globally, the L&D market size was estimated at 357 billion U.S. dollars, after a constant growth since 2009. The North American market spent some 165 billion U.S. dollars, having grown by nearly 50 billion U.S. dollars over the same period. This money is spent on a variety of learning methods, with face-to-face training being the most popular.
A significant trend in L&D over the last five years is the growth in the use of technology-assisted teaching. One study found that the number of technologies used by L&D departments has doubled between 2012 and 2017. Accordingly, 71 percent of companies reported using technologically assisted teaching such as online training courses . This figure can be expected to continue to increase in the near future, with 69 percent of L&D departments planning to spend on technology.
This growing prevalence of technologically assisted teaching is at odds with employee preferences though. A 2019 study showed that mover half of employees prefer to learn via face-to-face instruction, either as part of a group or one-on-one. This compares to only 13 percent who prefer online training methods. Interestingly, employees under 40 years old are less likely to prefer online training than their older colleagues, with the portion preferring face-to-fact training rising to almost two-thirds for this age group. Accordingly, the tension between industry trends and employee preferences can be expected to remain an ongoing consideration for L&D departments.