The team currently plays its home games at U.S. Bank Stadium in the Downtown East section of Minneapolis. In 2018, their average regular season home attendance amounted to 66,811 per game. In 2017, the team generated revenue of around 408 million U.S. dollars and its operating income for that year stood at 90 million U.S. dollars. As of 2018, the franchise value of the Minnesota Vikings was 2.4 billion U.S. dollars. The team’s current principal owner is German-born real estate developer, Zygmunt “Zygi” Wilf.
In a 2017 Statista survey regarding the most popular NFL teams, three percent of respondents answered that the Vikings were their favorite NFL team. As of 2019, the team’s official Facebook and Twitter pages had a combined total of around 3.46 million fans and followers.