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Dallas Cowboys - Statistics & Facts

The Dallas Cowboys is a National Football League (NFL) franchise established in 1960, and is currently owned by Jerry Jones, who bought the team in 1989. The team made their first Super Bowl appearance in 1970, winning its first title the following year in 1971. In total, the Cowboys have won five Super Bowls—1971, 1977, 1992, 1993 and 1995 — one less than the Pittsburgh Steelers, the team with the most Super Bowl titles. Some of the Cowboys’ most notable players include Pro Football Hall of Fame members, Troy Aikman, Emmitt Smith and Michael Irvin.

The Cowboys are the most valuable NFL franchise; valued at around 5.7 billion U.S. dollars in 2021, almost twice the average value for all NFL teams in that year. The Cowboys also generate the highest amount in revenue among all NFL teams, with revenues amounted to 950 million U.S. dollars in 2019. Due to the COVID-19 pandemic however, revenues dropped sharply. In comparison, the second-placed New England Patriots generated around 600 million U.S. dollars in revenue in that year. In 2019, the Dallas Cowboys were the most valuable sports team brand in the world.

The Dallas Cowboys have developed a solid fan base over the years, leading the league in average regular season attendance. More than 727 thousand people attend the home games of the Dallas Cowboys per season. The Cowboys are also very popular on social media with the largest amount of Facebook fans and the second largest amount of Twitter followers among teams in the NFL.


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