The Cowboys are the most valuable NFL franchise; valued at around 5 billion U.S. dollars in 2018, almost twice the average value for all NFL teams in that year. The Cowboys also generate the highest amount in revenue among all NFL teams, with revenues of over 864 million U.S. dollars in 2017. In comparison, the second-placed New England Patriots generated around 593 million U.S. dollars in revenue in that year. In 2018, the Dallas Cowboys were the most valuable sports team brand in the world.
The Dallas Cowboys have developed a solid fan base over the years, leading the league in average regular season attendance. More than 740 thousand people attend the home games of the Dallas Cowboys per season. The Cowboys are also very popular on social media with the largest amount of Facebook fans and the second largest amount of Twitter followers among teams in the NFL.