Dallas Cowboys - Statistics & Facts

The NFL franchise Dallas Cowboys was established in 1960, and is currently owned by Jerry Jones, who bought the team in 1989. The team made its first Super Bowl appearance in 1970, winning its first title a year after that in 1971. In total, the Cowboys have won five Super Bowls – 1971, 1977, 1992, 1993 and 1995 – only one championship less than the Pittsburgh Steelers, the team with the most titles. Notable players include Pro Football Hall of Fame members Troy Aikman, Emmitt Smith and Michael Irvin.

The Dallas Cowboys are the most valuable NFL franchise; they were valued at four billion U.S. dollars in 2015, whereas the average for all NFL teams was at about two billion. With revenues of 620 million U.S. dollars in 2014, the Dallas Cowboys are also the most profitable NFL franchise. The second-placed New England Patriots, for example, generated around 490 million U.S. dollars in revenues in the same year. The Dallas Cowboys are also amongst the most valuable sports brand worldwide.

The Dallas Cowboys have developed a solid fan base over the years, and lead the league in attendance. More than 700 thousand people attend home games of the Dallas Cowboys per season, a per game average of nearly 90 thousand fans per home game. The Dallas Cowboys are also very popular on social media as they have the most followed NFL team account on Facebook, and the second most followed NFL Twitter team handle.

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