In 2016, the Denver Broncos recorded annual revenue of around 411 million U.S. dollars; its franchise value stood at around 2.6 billion U.S. dollars in 2017. Operating income for the Broncos in 2016 amounted to about 81 million U.S. dollars and player expenses for that same year were at 215 million U.S. dollars. The team plays its home games at Sports Authority Field at Mile High. The average ticket price for home games rose to about 114 U.S. dollars in 2016 and average regular season home attendance for that same year was the seventh highest in the NFL. The total number of attendance at Broncos home games has consistently been at over 600,000 per season over the last few years.
In a 2017 Statista survey on the popularity of NFL teams, three percent of respondents considered the Denver Broncos to be their favorite NFL team. The official Facebook and Twitter fan pages of the Denver Broncos have a combined total of over 6.78 million followers, as of August 2017.