In 2017, the Denver Broncos recorded annual revenue of around 427 million U.S. dollars; its franchise value stood at around 2.65 billion U.S. dollars in 2018. Operating income for the Broncos in 2017 amounted to about 106 million U.S. dollars and player expenses for that same year were at 201 million U.S. dollars. The team plays its home games at Sports Authority Field at Mile High. The average ticket price for home games stood at about 103 U.S. dollars in 2018 and average regular season home attendance for 2017 was the fifth highest in the NFL. The total regular season attendance at Broncos home games has consistently reached more than 600,000 over the last few years.
In a 2017 Statista survey on the popularity of NFL teams, three percent of respondents considered the Denver Broncos to be their favorite NFL team. The official Facebook and Twitter fan pages of the Denver Broncos have a combined total of over seven million followers, as of August 2018.