The Panthers generated around 385 million U.S. dollars in revenue during the 2016 season and, as of 2017, the team's franchise value stood at around 2.3 billion U.S. dollars. In 2016, operating income for the Panthers rose from 53 million U.S. dollars in 2015 to about 102 million U.S. dollars in 2016. The team's player expenses in 2016 amounted to around 168 million U.S. dollars. The team’s home arena is the Bank of America Stadium located in Charlotte, NC and the average ticket price for a Panthers home game in 2016 was 79.04 U.S. dollars. The average regular season home attendance in that same year was 73,792 per game.
In a 2017 Statista survey on the popularity of NFL teams, three percent of respondents considered the Carolina Panthers to be their favorite NFL team. As of August 2017, the Carolina Panthers’ official Facebook and Twitter fan pages had a combined total of around 4.68 million fans and followers.