The Panthers generated around 396 million U.S. dollars in revenue during the 2017 season and, as of 2018, the team's franchise value stood at around 2.3 billion U.S. dollars. In 2017, operating income for the Panthers declined from 102 million U.S. dollars in 2016 to about 62 million U.S. dollars in 2017. The team's player expenses in 2017 amounted to around 218 million U.S. dollars. The team’s home arena is the Bank of America Stadium located in Charlotte, NC and the average ticket price for a Panthers home game in 2018 was 109.22 U.S. dollars. The average regular season home attendance in 2017 was 73,617 per game.
In a 2017 Statista survey on the popularity of NFL teams, three percent of respondents considered the Carolina Panthers to be their favorite NFL team. As of August 2018, the Carolina Panthers’ official Facebook and Twitter fan pages had a combined total of around 5.34 million fans and followers.