The New England Patriots, valued at 3.8 billion U.S. dollars in 2018, are the second most valuable franchise in the NFL, just behind the Dallas Cowboys. The team is also one of the most valuable sports teams in the world and the second highest grossing team in the NFL, with more than 500 million U.S. dollars in annual revenue.
The Patriots have sold out every home game since the franchise moved to the Gillette Stadium in 2002. Therefore, the total regular season home attendance has remained stable over the years at more than 500 thousand spectators, while the average regular season home attendance stands at about 65,900.
The fans also show their support on social media – the franchise is very popular on both Twitter and Facebook. The Pats have the most followed Twitter account in the NFL, and the second most liked NFL team page on Facebook.