The New England Patriots, valued at 6.4 billion U.S. dollars in 2022, are the second most valuable franchise in the NFL, behind only the Dallas Cowboys. The team is also one of the most valuable sports teams in the world and the second highest grossing team in the NFL, with more than 600 million U.S. dollars in annual revenue.
Prior to COVID-19, the Patriots sold out every home game since the franchise moved to the Gillette Stadium in 2002. Before the pandemic, the total regular season home attendance remained stable over the years at more than 500 thousand spectators, with attendance figures even increasing slightly in the first year after the peak of the pandemic. In the 2021 season, the average regular season home attendance stood at about 65,878.
The fans also show their support on social media – the franchise is very popular on both Twitter and Facebook. The Pats have the most followed Twitter account in the NFL, and the second most liked NFL team page on Facebook.
