It is estimated that Super Bowl-related consumer spending in the U.S. will top 14 billion U.S. dollars in 2017. The average American consumer plans to spend around 75 U.S. dollars on Super Bowl Sunday. This expenditure includes, among other things, food & beverages, televisions, furniture, team apparel & accessories and decorations. Also part of these expenditures is the money used to place bets on the game. In 2016, bets to the value of around 132.55 million U.S. were placed at casinos in the state of Nevada.
The host city of the Super Bowl is usually chosen by the NFL several years before the game. New Orleans (including Super Bowl XLVII) and Miami have hosted the game the most with ten games apiece. The Pittsburgh Steelers are the most successful team in terms of Super Bowl wins, having won the Super Bowl an NFL-best six times. In 2018, players on the winning team stand to make 118 thousand U.S. dollars for playing in the game, players on the losing team will receive 59 thousand U.S. dollars.