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Super Bowl - Statistics & Facts
The Super Bowl is the annual championship game of the National Football League, pitting the champion of the National Football Conference and the American Football Conference against one another. It is one of the biggest single day sports events in the world drawing high television ratings each year. The 2015 Super Bowl had a record-breaking average TV-audience of 114.4 million viewers. The huge exposure of the Super Bowl generates millions of dollars in advertising revenue for the NFL. The advertising revenue from Super Bowl LI (2017) for example stood at around 385 million U.S. dollars. An average 30-second ad-spot during the Super Bowl broadcast cost an estimated 5 million U.S. dollars in 2017. The majority of consumers regard Super Bowl commercials as entertainment and about a quarter of respondents also said that these commercials make them aware of the advertisers' brands according to a 2017 Statista survey.
It is estimated that Super Bowl-related consumer spending in the U.S. will top 14 billion U.S. dollars in 2017. The average American consumer plans to spend around 75 U.S. dollars on Super Bowl Sunday. This expenditure includes, among other things, food & beverages, televisions, furniture, team apparel & accessories and decorations. Also part of these expenditures is the money used to place bets on the game. In 2016, bets to the value of around 132.55 million U.S. were placed at casinos in the state of Nevada.
The host city of the Super Bowl is usually chosen by the NFL several years before the game. New Orleans (including Super Bowl XLVII) and Miami have hosted the game the most with ten games apiece. The Pittsburgh Steelers are the most successful team in terms of Super Bowl wins, having won the Super Bowl an NFL-best six times. In 2017, players on the winning team stand to make 112 thousand U.S. dollars for playing in the game, players on the losing team will receive 56 thousand U.S. dollars.
Super Bowl - Important statistics
- 1. National Football League - overview
+Total revenue of the National Football League 2001-2015- +National Football League - average franchise value 2000-2016
- Average attendance in the National Football League 2016
- +Average Fan Cost Index of NFL teams 2006-2016
- Average ticket price National Football League games 2006-2016
- Player salaries in the NFL 2015/16 season, by team
- NFL teams - number of Twitter followers 2016
- NFL teams - number of facebook fans 2016
- 2. Super Bowl & playoffs
- +NFL teams U.S. consumers consider favored to win the Super Bowl 2017
- National Football League Super Bowl host cities 1967-2017
- National Football League: Super Bowl wins by team 2017
- Number of conference championship game appearances of NFL teams 2017
- National Football League quarterbacks by number of career playoff wins 2017
- Super Bowl - monetary compensation for players playing in the game 2011-2020
- 3. TV ratings, advertisement & commercials
- Brand value of the Super Bowl 2012-2016
- Super Bowl 50 revenue by stream in 2016
- Super Bowl TV viewership in the U.S. 1990-2017
- Super Bowl TV ratings in the U.S. 2017
- +Super Bowl advertising spending 2003-2017
- Average cost 30-second advertisement Super Bowl US broadcast 2002-2017
- +Largest Super Bowl advertisers 2016
- Super Bowl ads with a social media element in the U.S. 2012-2015
- +Number and length of network TV commercials in the Super Bowl 2003-2016
- +Consumer opinions on Super Bowl TV commercials in the U.S. 2014-2016
- 4. Super Bowl-related spendings
- 5. Consumer & fan behavior
- +Share of U.S. consumers planning to watch the Super Bowl 2017
- +People with whom U.S. consumers will watch the Super Bowl 2017
- +Percentage of population planning to attend or throw a Super Bowl party 2017
- Planned average spending of U.S. consumers on Super Bowl Sunday 2011-2017
- +Consumer spending on the Super Bowl in the U.S. 2017, by product type
- Planned purchases for Super Bowl LI 2017
- Importance of Super Bowl components to TV viewers 2012-2015
- +Super Bowl betting behavior of U.S. consumers 2017
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