Super Bowl - Statistics & Facts

Overview
Key figures
Statistics

Published by

Feb 16, 2022

The biggest sporting event of the year

The Super Bowl is the annual championship game of the National Football League, pitting the champion of the National Football Conference and the American Football Conference against each other. It is one of the biggest single day sports events in the world, drawing high television ratings each year. The 2015 Super Bowl had a record-breaking average TV audience of 114.4 million viewers. The overall viewership has fallen since then, but the 2022 Super Bowl between the Los Angeles Rams and the Cincinnati Bengals still registered an impressive 99.18 million viewers in the United States. Given the huge exposure of the Super Bowl, it is unsurprising that the event generates millions of dollars in advertising revenue for the NFL. The advertising revenue from the 2021 Super Bowl, for example, stood at a record 485 million U.S. dollars. An average 30-second ad spot during the Super Bowl broadcast cost an estimated 6.5 million U.S. dollars in 2022.

Consumers spend big ahead of the game

It is estimated that Super Bowl-related consumer spending in the U.S. stood at about 14.6 billion U.S. dollars in 2022. The average American consumer planned to spend around 78.92 U.S. dollars on Super Bowl Sunday. This expenditure includes, among other things, food & beverages, televisions, furniture, team apparel & accessories and decorations. Also part of these expenditures is the money used to place bets on the game. In 2021, bets on the game to the value of around 136.1 million U.S. dollars were placed at casinos in the state of Nevada.

Cities share hosting duties

The host city of the Super Bowl is usually chosen by the NFL several years before the game. Following Super Bowl LIV in 2020, Miami became the outright leader in terms of number of Super Bowls hosted. A Super Bowl curse was lifted ahead of the 2021 event, as the Tampa Bay Buccaneers became the first team in history to advance to the Super Bowl in their home stadium. The Bucs then banished the curse once and for all as they beat reigning champions, the Kansas City Chiefs, to claim their second Super Bowl win in franchise history. History repeated itself a year later in 2022 as the Los Angeles Rams were able to lift the Vince Lombardi in their home stadium, beating the Cincinnati Bengals 23-20. This marked the eighth occasion that Los Angeles hosted the big event, with the 2023 Super Bowl due to be hosted in Glendale, Arizona.

The Super Bowl's most successful franchises

The Pittsburgh Steelers and the New England Patriots are the most successful team when looking at Super Bowl wins, having each won the Super Bowl an NFL-best six times. Following their victory in 2022, the Los Angeles Rams claimed their second title in franchise history, moving level with five other franchises who have won the Super Bowl on two occasions. In 2022, players on the winning team made 157 thousand U.S. dollars for playing in the game, while players on the losing team received a consolation of 82 thousand U.S. dollars for missing out on the big prize.

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