The Super Bowl is the annual championship game of the National Football League, pitting the champion of the National Football Conference and the American Football Conference against one another. It is one of the biggest single day sports events in the world drawing high television ratings each year. The 2015 Super Bowl had a record-breaking average TV-audience of 114.4 million viewers. The huge exposure of the Super Bowl generates millions of dollars in advertising revenue for the NFL. The advertising revenue from Super Bowl LI (2017) for example stood at around 385 million U.S. dollars. An average 30-second ad-spot during the Super Bowl broadcast cost an estimated 5 million U.S. dollars in 2017. The majority of consumers regard Super Bowl commercials as entertainment and about a quarter of respondents also said that these commercials make them aware of the advertisers' brands according to a 2017 Statista survey.
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