The Super Bowl is the annual championship game of the National Football League, pitting the champion of the National Football Conference and the American Football Conference against each other. It is one of the biggest single day sports events in the world, drawing high television ratings each year. The 2015 Super Bowl had a record-breaking average TV audience of 114.4 million viewers. The overall viewership has fallen since then, but the 2022 Super Bowl between the Los Angeles Rams and the Cincinnati Bengals still registered an impressive 99.18 million viewers in the United States.
Super Bowl ads
Given the huge exposure of the Super Bowl, it is unsurprising that the event generates millions of dollars in advertising revenue for the NFL. The advertising revenue from the 2021 Super Bowl, for example, stood at a record 485 million U.S. dollars. Meanwhile, an average 30-second ad spot during the Super Bowl broadcast cost an estimated 6.5 million U.S. dollars in 2022.
The host city of the Super Bowl is usually chosen by the NFL several years before the game. Following Super Bowl LIV in 2020, Miami became the outright leader in terms of number of Super Bowls hosted. A Super Bowl curse was lifted ahead of the 2021 event, as the Tampa Bay Buccaneers became the first team in history to advance to the Super Bowl in their home stadium. The Bucs then banished the curse once and for all as they beat reigning champions, the Kansas City Chiefs, to claim their second Super Bowl win in franchise history. History repeated itself a year later in 2022 as the Los Angeles Rams were able to lift the Vince Lombardi in their home stadium, beating the Cincinnati Bengals 23-20. This marked the eighth occasion that Los Angeles hosted the big event.
Glendale's third time playing host
The 2023 Super Bowl was hosted in Glendale, Arizona for the third time, following its previous hosting duties in 2008 and 2015. The State Farm Stadium, also known as 'The Big Toaster', is home to the Arizona Cardinals and has an estimated capacity of 63,400, making it one of the smallest capacity stadiums in the league. The 2023 championship game saw the Kansas City Chiefs compete in their third Super Bowl in four years, ultimately emerging victorious in a thrilling championship game against the Philadelphia Eagles, who were playing in their fourth ever Super Bowl and their first since 2018.
The Super Bowl's most successful franchises
The Pittsburgh Steelers and the New England Patriots are the most successful team when looking at Super Bowl wins, having each won the Super Bowl an NFL-best six times. Following their victory in 2023, the Kansas City Chiefs claimed their third title in franchise history, moving level with three other franchises who have won the Super Bowl on three occasions. In 2023, players on the winning team made 164 thousand U.S. dollars for playing in the game, while players on the losing team received a consolation of 89 thousand U.S. dollars for missing out on the big prize.
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