Christina Gough
Research expert covering sports and video gaming
Super Bowl - statistics & facts
From commercials featuring world famous celebrities to a halftime show performed by music’s biggest stars, the NFL’s Super Bowl has become much more than just a game of football. One of the biggest events on the sporting calendar, millions of viewers in the United States tune in each year to watch the champions of the AFC and the NFC compete for the coveted Vince Lombardy Trophy.
What are the Super Bowl's most successful franchises?
The Pittsburgh Steelers and the New England Patriots are the most successful team when looking at Super Bowl wins, having each won the Super Bowl an NFL-best six times. Following their victory in 2024, the Kansas City Chiefs claimed their fourth title in franchise history, moving level with two other franchises who have won the Super Bowl on four occasions. In 2024, the prize money for title-winning players amounted to 171 thousand U.S. dollars, while players on the losing team received a consolation of 96 thousand U.S. dollars for missing out on the big prize.Super Bowl commercials
Given the huge exposure of the Super Bowl, it is unsurprising that the event generates millions of dollars in advertising revenue for the NFL. The advertising revenue from the 2023 Super Bowl, for example, stood at a record 600 million U.S. dollars. Meanwhile, the cost of an average 30-second ad spot during the Super Bowl broadcast was an estimated seven million U.S. dollars in 2024. The importance of Super Bowl commercials can be revealed in the fact that 17 percent of respondents in a survey in the United States stated that they only watched the game for the ads.How much do consumers spend during the Super Bowl?
Super Bowl-related consumer spending in the U.S. stood at about 17.3 billion U.S. dollars in 2024, while average consumer spending on Super Bowl Sunday amounted to 86.04 U.S. dollars. This expenditure included food and drink, televisions, team apparel, decorations, and bets placed on the game. In total, the amount wagered on the Super Bowl in sports books in Nevada in 2023 exceeded 153 million U.S. dollars.The Chiefs go back to back in Sin City
Super Bowl LVIII took place in Nevada in February 2024. The Allegiant Stadium, home to the Las Vegas Raiders, has an estimated capacity of 65 thousand, making it one of the smallest capacity stadiums in the NFL. In front of an official attendance of 61,629, the Kansas City Chiefs claimed their second Super Bowl in succession, beating the San Francisco 49ers in overtime. Chiefs quarterback Patrick Mahomes took home the MVP trophy, drawing level with Joe Montana with three Super Bowl MVP awards. Those fans in attendance may have paid significant money for the privilege, with ticket prices for the Super Bowl on the secondary market reaching into the thousands every year. While this contributes to the ever-growing revenue of the NFL, there is a danger that the average football fan will be priced out of the sport.
