Music awards are annually held award presentation ceremonies recognizing musical achievements in the industry for a specific year. Award shows also typically include performances by prominent artists. Some of the most significant music award ceremonies include the American Music Awards, MTV Music Awards and, the biggest of them all, the Grammy Awards, commonly referred to as the Grammys.
The average cost of a 30-second TV commercial spot during the Grammy’s is pegged at over one million dollars, whilst distribution of MTV Video Music Awards TV ad impressions is spread across major multinational companies such as GEICO, Trojan, Adidas, M&M’s, as well as Verizon Wireless. The MTV Video Music Awards was conceived in the 1980s by the MTV cable network as a viable alternative to the Grammys. The number of MTV Video Music Awards viewers hit its peak in the early 2010s. Over 12 million viewers tuned in to watch the awards show via the MTV network in 2011, but viewership has fallen to below the six million mark as of 2017.
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