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Popular online music services for K-pop worldwide 2021

Published by Statista Research Department, Apr 26, 2022
In a survey conducted in 18 countries in 2021, around 80 percent of respondents stated that they used YouTube for accessing South Korean pop music (K-pop) content. Online music services were the most popular method of accessing K-pop content worldwide.

Popular online music services for accessing South Korean pop music (K-pop) worldwide in 2021

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Release date

February 2022

Region

Worldwide, South Korea

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

3,815 respondents worldwide*

Age group

15-59 years

Special properties

respondents who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

*This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa.

Original question: "Which online music services did you use to access K-pop content?"

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