According to a 2023 survey conducted across 26 countries worldwide, around 72 percent of respondents stated that they used YouTube for accessing South Korean pop music (K-pop) content. YouTube Music was used by a further 42 percent. Apart from YouTube, Spotify was the most popular way to access K-pop internationally.
Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023
respondents who experienced South Korean cultural content
Method of interview
Online panel
Supplementary notes
Original question: "Which online music services did you use to access K-pop content?"
Multiple answers were allowed.
* This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa.
Respondents count by country was as follows:
China: 1,600
Japan: 1,000
Taiwan: 800
Thailand: 900
Malaysia: 800
Indonesia: 1,200
India: 1,600
Vietnam: 900
Kazakhstan: 700
Australia: 800
U.S.: 1,400
Canada: 800
Mexico: 1,000
Brazil: 1,200
Argentina: 800
UK: 900
France: 900
Italy: 900
Spain: 800
Germany: 900
Russia: 1,000
Turkey: 900
UAE: 700
Saudi Arabia: 800
Egypt: 900
South Africa: 800
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023 [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange. "Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023." Chart. April 2, 2024. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange. (2024). Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023. Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange. "Popular Online Music Services for Accessing South Korean Pop Music (K-pop) Worldwide as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange, Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023 Statista, https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/ (last visited November 01, 2024)
Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
