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Popular online music services for K-pop worldwide 2020

Published by Yasmin Waldeck, Feb 2, 2021
In a survey conducted in 18 countries in 2020, around 81.9 percent of respondents stated that they used YouTube for accessing South Korean pop music (K-pop) content. Online music services were the most-used way of accessing K-pop content over the world.

Popular online music services for accessing South Korean pop music (K-pop) worldwide in 2020

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Sources

Release date

January 2021

Region

Worldwide, South Korea

Survey time period

September 24 to November 4, 2020

Number of respondents

4,695 respondents worldwide*

Age group

15-59 years

Special properties

respondents who experienced South Korean cultural contents

Method of interview

Online panel

Supplementary notes

*This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa.

Original question: "Which online music services did you use to access K-pop content?"

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