Average cost of a TV commercial during the Grammy Awards 2010-2019

When CBS network broadcasted the 61th Annual Grammy Awards in 2019, it cost advertisers an average of 720 thousand U.S. dollars to air their 30-second commercials during the event. One year earlier, the average price for a commercial running throughout the Grammys broadcast exceeded the one million dollar mark for the second time in history.

Grammys viewership and audience potential

   After the success of 2012 when 39 million people tuned into the 54th Annual Grammy Awards ceremony, viewership figures gradually began to decline. In 2019 only 17.9 million people viewed the broadcast, and a year later the figures dropped by close to 1.5 million. Subsequently, studies have shown that the U.S. public has its doubts about the Grammy Awards with almost half of respondents questioning the relevance of the event. A third of surveyed Americans said that they had neither heard of, read about or seen the 2019 broadcast at all, evidencing the Grammys’ waning popularity among today’s audiences. However, advertisers do not give up hope, and for a good reason too. For now, the ad revenue generated by the Grammys' broadcasts seems so to be growing, with 2020 figures amounting to 110 million U.S. dollars, indicating that this particular awards ceremony still remains profitable.

Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2019

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

January 2020

Region

United States

Survey time period

2010 to 2019

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "TV advertising in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.