Justin Bieber won his first Grammy in 2016, having previously been nominated for the award twice in 2011. The Canadian popstar is arguably one of the most successful music artists in the world today and boasts over 103 million Twitter followers. Taylor Swift is also no stranger to the Grammys, taking home three gongs in the 2016 edition of the awards and being nominated for a further two in 2018. First week unit sales of her album, "reputation", reached almost 1.22 million, marking slightly lower figures than her previous album release in 2014. Since the first Grammy Awards, many famous artists have been named winners, such as Beyoncé and U2 (both 22 Grammys as of 2018). Less-famous artists have won as well, like Elmo from Sesame Street. The position of most nominated individual of all time is held by Quincy Jones, who has been nominated 79 times and has won at total of 27 times.
The Latin Grammy Awards take into account all Spanish- and Portuguese-speaking artists and were watched by over 9.6 million viewers in the U.S. in spring 2017. Mexican artists have received the most Latin Grammy Awards - 136 awards as of 2015. Famous artists, Shakira among them, have been honored at the Latin Grammys. The award categories are not limited to classic Latin music genres, but include rock and pop as well.