• Japan: health foods market size 2020

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In fiscal year 2018, the shipment value of the health food market in Japan amounted to around 867.5 billion Japanese yen, continuing the ongoing upward trend from previous years. The market was estimated to grow slightly in fiscal year 2020, reaching a size of about 868 billion yen. 

Health foods in Japan

  Food with health claims in Japan used to encompass mainly foods for specified health uses (FOSHU) and foods with nutrient function claims (FNFC). These products comply to the government’s standards to be marketed as health-promoting products. Following the relaxation of regulations in April 2015, foods with function claims were established as a new market segment. The new product category refers to food products with scientifically supported function claims, which do not need to be approved by the government. 

Consumer awareness

  The Japanese health food market has been growing steadily in recent years, garnering the attention of the aging society and catering to the rising interest in a healthy lifestyle. In particular, foods for specified health uses show a high awareness level among consumers, with only one in ten not recognizing the term. However, conscious consumption of FOSHU products is not as widespread yet as consumers are expressing their future intentions to try certified health foods. 

Shipment value of the health foods market in Japan in fiscal years 2015 to 2020 (in billion Japanese yen)

	Shipment value in billion Japanese yen
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Source

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Source

Release date

January 2021

More information

Region

Japan

Survey time period

fiscal years 2015 to 2019; the Japanese fiscal year runs from April 1 of the stated year to March 31 of the following year

Special properties

market size is based on the shipment value at manufacturers

Supplementary notes

*Prospect.
Health foods indicate functional foods in forms of tablet, capsule, powder, or bottled liquid.
Research targets were health food manufacturers and distributors (health food manufacturers, general food manufacturers, and pharmaceutical manufacturers), health food organizations, and the authorities concerned.

Figures prior to 2016 come from previous reports.
1 Japanese yen equals 0.0097 U.S. dollars or 0.0079 euros as of January 2021.
Values have been rounded.