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Consumer ratio of health foods with function claims in Japan 2020

Almost 15 percent of consumers in Japan stated that they were consuming foods with function claims, as revealed in a survey conducted in March 2020. While 35 percent of respondents had no intention of trying functional foods, a similar share declared their interest in such health products.

Foods with function claims refer to a category of health foods introduced in 2015. Products can be labeled with scientifically verified function claims, which do not need to be pre-approved by the government.

Share of consumers who have tried foods with function claims in Japan as of March 2020

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Release date

June 2020



Survey time period

March 4 to 10, 2020

Number of respondents

10,000 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Do you consume foods with health claims? (Foods for specified health uses)"

Figures do not add up to 100 percent due to rounding by the source.

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Statistics on "Health and functional foods market in Japan"

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