Consumer ratio of health foods with function claims in Japan 2023
15 percent of consumers in Japan stated that they were consuming foods with function claims, as revealed in a survey conducted in March 2023. While 42.3 percent of respondents had no intention of trying functional foods, around 27 declared their interest in such health products.
Foods with function claims in Japan refer to a category of health foods introduced in 2015. Products can be labeled with scientifically verified function claims, which do not need to be pre-approved by the government.
Foods with function claims in Japan refer to a category of health foods introduced in 2015. Products can be labeled with scientifically verified function claims, which do not need to be pre-approved by the government.
