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Major foodstuffs considered as health foods in Japan 2020

According to a survey conducted by Nippon Research Center in 2020, more than half of Japanese consumers ate yoghurt and natto for health reasons. Natto refers to fermented soybeans that are typically served with mustard or soy sauce.

Leading food products and beverages consumed for health reasons in Japan as of March 2020

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Source

In cooperation with
NRC
Release date

March 2020

Region

Japan

Survey time period

February 28 to March 5, 2020

Number of respondents

11,624 respondents

Age group

15 years and older

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

Survey participants were registered members on the platform "Cyber Panel".
Figures were weighted to be representative of the Japanese population.

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Statistics on "Health and functional foods market in Japan"

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