Plus-size clothing is often described as clothing for larger than average people. For women, plus sizes usually start from between size 10 or 14. The average U.S. women’s dress size is between 14 and 16, meaning that plus-size is the new average, although it is not typically thought of that way. In the past, Lane Bryant was the only shop in town for shoppers of plus-size women’s clothing, but now, many major clothing retailers such as H&M, ASOS, and Mango cater to plus-size customers. Department stores like JCPenney boast an extensive line of plus-size jeans and dresses . The women’s plus-size apparel market was valued at 9.8 billion U.S. dollars as of 2019, up from 9.7 billion U.S. dollars the year before.
Recent surveys have found that plus-size shoppers almost unanimously think more highly of a designer who was accommodating of plus-size clothing needs and believe in the importance of including plus-size models in runway shows. While in the past it was unheard of to see a larger-than-average model in a fashion magazine or on a billboard, attitudes are shifting and the definition of what is considered beautiful is becoming more inclusive of larger women.
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In the following 3 chapters, you will quickly find the 20 most important statistics relating to "Women's Plus Size Apparel Market in the U.S.".