The plus-size women’s apparel market does not show signs of diminishing in the near future. In 2019, the market was valued at 28.9 billion U.S. dollars, and is projected to grow to 46.6 billion dollars by 2021. About an eighth of the clothing options offered online by U.S. department stores are in plus sizes. While the average U.S. consumer spends 934 dollars per year on non-plus-size clothing, buyers of plus-size clothing only spend about 637 dollars per year on clothing, on average.
Recent surveys have found that plus-size shoppers almost unanimously think more highly of a designer who was accommodating of plus-size clothing needs and believe in the importance of including plus-size models in runway shows. While in the past it was unheard of to see a larger-than-average model in a fashion magazine or on a billboard, attitudes are shifting and the definition of what is considered beautiful is becoming more inclusive of larger women.