U.S. Women's Plus Size Apparel Market - Statistics & Facts

Plus-size clothing is often described as clothing for larger than average people. For women, plus sizes usually start from between size 10 or 14. The average U.S. women’s dress size is between 14 and 16, meaning that plus-size is the new average, although it is not typically thought of that way. In the past, Lane Bryant was the only shop in town for shoppers of plus-size women’s clothing, but now, many major clothing retailers such as H&M, ASOS, and Mango cater to plus-size customers. Department stores like JCPenney boast an extensive line of plus-size jeans and dresses . The women’s plus-size apparel market was valued at 9.8 billion U.S. dollars as of 2019, up from 9.7 billion U.S. dollars the year before.

The plus-size women’s apparel market does not show signs of diminishing in the near future. In 2019, the market was valued at 28.9 billion U.S. dollars, and is projected to grow to 46.6 billion dollars by 2021. About an eighth of the clothing options offered online by U.S. department stores are in plus sizes. While the average U.S. consumer spends 934 dollars per year on non-plus-size clothing, buyers of plus-size clothing only spend about 637 dollars per year on clothing, on average.

Recent surveys have found that plus-size shoppers almost unanimously think more highly of a designer who was accommodating of plus-size clothing needs and believe in the importance of including plus-size models in runway shows. While in the past it was unheard of to see a larger-than-average model in a fashion magazine or on a billboard, attitudes are shifting and the definition of what is considered beautiful is becoming more inclusive of larger women.

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Women's plus size apparel market in the U.S.

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Plus size retail

Consumer behavior


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