In Mexico, more than 93 percent of households were equipped with a television set in 2017. Increasingly popular among Mexicans is pay television consumption, which surpassed the mark of 22.4 million subscriptions in the second quarter of 2018. At the time, Grupo Televisa held the largest share of pay TV market in Mexico, with almost 61 percent of subscriptions.
In contrast to television, the popularity of radio in the Latin American country has been consistently decreasing throughout the past decade, with less than 59 percent of households in 2017 owning a radio set. However, radio remains prevalent in its customary form: traditional radios are the choice of 60 percent of users, when compared to online radio, and only 25 percent of consumers relied on mobile phones, tablets and laptops as device for listening to radio in 2017.
Despite a considerable decline in trust in the newspaper industry, newspaper revenue has been continuously rising in the past years and amounted to more than 1.4 billion U.S. dollars in 2017. Among Mexican newspaper readers, nearly 92 percent still claim to prefer printed newspaper.
Also booming is the internet sector in Mexico, which reached more than 71 million internet users in 2017. That same year, the country counted over 56 million social media users. Although computers remain the favorite device among Mexicans when it comes to internet access, web traffic via mobile phone has grown considerably as smartphones have evolved. This rapid and widespread adoption of mobile phones for online use has lead to major investments in mobile advertising in the country, with a registered spending of 650 million U.S. dollars in 2017.