Around 81 percent of internet users in Mexico access the internet on a daily basis and accessing social networks is their most common online activity. In 2016, Mexico recorded over 60 million social network users and that number is expected to grow to over 70 million by 2021. Facebook is by far the most popular social media website in Mexico—accounting for 86.28 percent of all social media site visits in February 2017 alone—recording a total number of 46 million Mexican users in 2016. The Smartphone is also by far the primary device most used for internet access in Mexico with 58.5 million mobile phone internet users in 2016. Mobile internet users make up half the total population of Mexico.
The advent of e-commerce, enabling consumers to directly purchase goods and services from a seller over the internet, is on the rise in Mexico as well. The number of digital buyers in Mexico is projected to grow from 7.19 million in 2016 to around 14.88 million in 2021. As at the fourth quarter of 2016, around 37 percent of the Mexican population was reported to have made a digital purchase online.