Advertising in Latin America

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Statista dossier on advertising in Latin America

This dossier has been compiled to provide statistical information about advertising in Latin America split by medium.

Table of contents

  • 1. Global overview
    • Global advertising spending 2010-2019

    • Global ad spend distribution 2019, by medium

    • Advertising spending in the world's largest ad markets 2019

    • Global ad markets with highest major media spend growth 2022 vs. 2019

    • Global ad markets with lowest major media spend growth 2022 vs. 2019

  • 2. Latin America overview
    • Latin America: advertising revenue 2017-2019

    • Latin America: ad spend growth 2010-2022

    • Latin America: ad spending 2018-2022, by platform

    • Advertising spending in Latin American countries 2020

    • Latin America: ad spend growth 2018-2019, by country

  • 3. Broadcast media
    • Latin America: TV ad spend 2010-2022

    • Latin America: TV ad spend growth 2010-2022

    • Latin America: TV ad spend 2020, by country

    • Latin America: free TV reach 2018, by country

    • Pay TV penetration in Latin America 2013-2022

    • Latin America: radio ad spend 2010-2022

    • Latin America: radio ad spend growth 2010-2022

    • Latin America: radio ad spend 2020, by country

    • Latin America: radio reach 2018, by country

  • 4. Print media
    • Latin America: newspaper ad spend 2010-2022

    • Latin America: newspaper ad spend growth 2010-2022

    • Latin America: newspaper ad spend 2020, by country

    • Latin America: newspaper reach 2018, by country

    • Latin America: magazine ad spend 2010-2022

    • Latin America: magazine ad spend growth 2010-2022

    • Latin America: magazine ad spend 2020, by country

    • Latin America: magazine reach 2018, by country

  • 5. Cinema & outdoor
    • Latin America: outdoor ad spend 2010-2022

    • Latin America: outdoor ad spend growth 2010-2022

    • Latin America: cinema ad spend 2010-2022

    • Latin America: cinema ad spend growth 2010-2022

    • Latin America: outdoor ad spend 2020, by country

    • Latin America: out-of-home media reach 2018, by country

    • Latin America: movie-going penetration 2018, by country

  • 6. Digital media
    • Latin America: digital advertising spending 2010-2022

    • Latin America: digital ad spend growth 2010-2022

    • Latin America: digital ad spend 2020, by country

    • Latin America: digital ad spend share in 2020, by country

    • Latin America: digital video ad spend 2020, by country

    • Global programmatic ad fraud rates in Q2 2019, by country

  • 7. Creative rankings
    • WARC Creative: most creative advertising markets 2019

    • El Ojo de Iberoamérica: top agencies 2019

    • El Ojo de Iberoamérica: top agency networks 2019

    • El Ojo de Iberoamérica: top independent agencies 2019

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