Advertising in Latin America

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Statista dossier on advertising in Latin America

This dossier has been compiled to provide statistical information about advertising in Latin America and detailed data on major advertising markets in Latin America - Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay.

Table of contents

  • 1. Global overview
    • Global ad spending 2017-2019, by region

    • Growth of global advertising expenditure 2015-2020, by region

    • Advertising spending in the world's largest ad markets 2018

    • Global ad markets with highest major media spend growth 2021 vs. 2018

    • Global ad markets with lowest major media spend growth 2021 vs. 2018

  • 2. Latin America overview
    • Latin America: media & entertainment market value 2016-2021, by sector

    • Latin America: advertising spending 2010-2019

    • Latin America: ad spend growth 2010-2021

    • Latin America: ad spending 2018-2022, by platform

    • Latin America: advertising spending 2018-2021, by medium

    • Advertising spending in Latin American countries 2019

    • Latin America: ad spend growth 2018-2019, by country

  • 3. Mobile advertising in Latin America
    • Leading mobile ad markets worldwide 2018, by ad spend growth

    • Latin America: mobile ad spending 2018-2023

    • Latin America: mobile ad investment by format 2018

    • Latin America: mobile ad spend country shares 2019

    • Latin America: mobile ad spend 2018, by country

    • Latin America: mobile ad spend growth 2019, by country

  • 4. Argentina
    • Advertising spending in Argentina 2010-2019

    • Argentina: advertising spending 2017-2018, by medium

    • Argentina: advertising spending 2018, by medium

    • Leading advertisers in Argentina 2017

    • Digital ad spend in Argentina 2015-2021

    • Digital ad spend in Argentina 2015-2021, by device

    • Argentina: digital ad spend 2018, by industry

    • Argentina: mobile ad spend 2019-2023

    • Argentina: ad spend 2017, by category

  • 5. Brazil
    • Brazil: advertising expenditure 2017-2022

    • Brazil: advertising revenue 2017-2022, by medium

    • Brazil: ad spend growth 2016-2019

    • Brazil: leading advertisers 2018

    • Brazil: digital ad spend 2017, by format

    • Brazil: digital ad spend 2018, by industry

    • Brazil: ad spending of the federal government 2009-2017

    • Brazil: advertising & marketing companies 2018, by sector

  • 6. Chile
    • Chile: ad spend 2010-2018

    • Chile: advertising spending growth 2008-2017

    • Chile: distribution of advertising spending 2016-2017, by medium

    • Chile: advertising spending growth 2017, by medium

    • Digital ad spend in Chile 2019-2023

    • Chile: ad spend per capita 2007-2017

  • 7. Colombia
    • Advertising expenditure in Colombia 2010-2019

    • Leading advertisers in Colombia 2017

    • Colombia: ad spend 2016-2019, by medium

    • Digital ad spend share in Colombia 2018-2020

    • Digital ad spend change in Colombia 2018-2020

    • Colombia: digital ad spend 2018, by industry

    • Colombia: revenue of advertising services 2014-2017

    • Colombia: production value of advertising services 2014-2017

  • 8. Mexico
    • Mexico: advertising spending 2010-2019

    • Mexico: ad spend growth 2010-2019

    • Mexico: distribution of ad spend 2016-2019, by medium

    • Digital advertising spending in Mexico 2013-2022

    • Digital ad spend in Mexico 2018-2020, by format

    • Mexico: digital ad spend 2018, by industry

    • Mexico: mobile ad spend 2012-2017

    • Mobile ad spend growth in Mexico 2018-2020

    • Mexico: leading advertisers 2017

    • Leading advertising categories in Mexico 2017

    • Mexico: government ad spend 2013-2017

  • 9. Peru
    • Advertising spending in Peru 2012-2018

    • Ad spend in Peru 2018, by medium

    • Peru: internet ad spend 2018-2022

    • Peru: digital ad revenue 2017, by format

    • Peru: digital ad spend 2019, by industry

    • Leading advertisers in Peru 2017

    • Peru: most advertised sectors in Peru 2018

    • Peru: most advertised categories in Peru 2018

  • 10. Uruguay
    • Advertising spending in Uruguay 2005-2018

    • Ad spend in Uruguay 2018, by medium

    • Uruguay: digital ad spend 2016-2017

    • Uruguay: digital ad spend 2018, by industry

    • Leading advertisers in Uruguay 2017

    • Uruguay: leading ad agencies 2018

    • Uruguay: advertising agencies revenue 2017-2018

    • Uruguay: media agencies revenue 2016-2018

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