Advertising in Latin America

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Statista dossier on advertising in Latin America

This dossier has been compiled to provide statistical information about advertising in Latin America and detailed data on four major advertising markets in Latin America - Argentina, Brazil, Chile and Mexico.

Table of contents

  • 1. Global overview
    • Global ad spending 2016-2021, by region

    • Advertising revenue growth 2015-2016

    • Global advertising spending 2015-2020, by region

    • Advertising spending in the world's largest ad markets 2017

    • Highest contributing advertising markets worldwide 2017-2020

  • 2. Latin America overview
    • Advertising spending in Latin America 2010-2018

    • Digital advertising spending in Latin America 2015-2021

    • Mobile advertising spending in Latin America 2014-2019

    • Mobile advertising expenditure in Latin America 2016, by format

    • Share of mobile in digital ad spend in Latin America 2012-2018

    • Adblocking: penetration rate in Latin America 2016, by country

    • Consumer trust in advertising in Latin America 2011-2015

    • Most resonant ad messages in Latin America 2015

    • Advertising spending in Latin America in 2017, by country & platform

  • 3. Argentina
    • Advertising spending in Argentina 2010-2018

    • Advertising spending share in Argentina 2008-2015, by medium

    • Advertising spending growth in Argentina 2015-2018, by medium

    • Digital ad spend in Argentina 2015-2021

    • Digital ad spend in Argentina 2014-2019, by format

    • Digital ad spend in Argentina 2015-2021, by device

    • Share of mobile in digital ad spend in Argentina 2012-2018

    • Leading display ad categories in Argentina 2015

    • Leading display advertisers in Argentina 2015

  • 4. Brazil
    • Advertising revenue in Brazil 2016-2021

    • Advertising spending in Brazil 2016, by medium

    • Ad spend per person in Brazil 2015-2020

    • Digital ad spend in Brazil 2015-2016

    • Mobile ad spend in Brazil 2011-2019

    • Share of mobile in digital ad spend in Brazil 2012-2019

    • Leading advertising agencies in Brazil 2016

    • Brazil: ad spend growth 2016, by category

  • 5. Chile
    • Advertising spending in Chile 2007-2016

    • Advertising spending growth in Chile 2016, by medium

    • Ad spend per capita in Chile 2007-2016

    • Digital ad spend in Chile 2014-2020

    • Mobile internet ad spend in Chile 2015-2020

  • 6. Mexico
    • Advertising spending in Mexico 2005-2015

    • Ad spend in Mexico 2015, by channel

    • Advertising spending share in Mexico 2008-2015, by medium

    • Ad spend per person in Mexico 2015-2020

    • Digital advertising spending in Mexico 2011-2019

    • Digital ad spending in Mexico 2013-2019, by device

  • Language: English
  • Released: February 2017
  • Source(s): Statista
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