Advertising in Latin America

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Statista dossier on advertising in Latin America

This dossier has been compiled to provide statistical information about advertising in Latin America and detailed data on major advertising markets in Latin America - Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay.

Table of contents

  • 1. Global overview
    • Global ad spending 2016-2021, by region

    • Advertising revenue growth 2015-2016

    • Global advertising spending 2015-2020, by region

    • Advertising spending in the world's largest ad markets 2017

    • Highest contributing advertising markets worldwide 2017-2020

  • 2. Latin America overview
    • Media & entertainment market value in Latin America 2016-2021, by sector

    • Advertising spending in Latin America 2010-2018

    • Latin America: ad spend growth 2010-2020

    • Latin America: advertising spending 2017-2020, by medium

    • Advertising spending in Latin American countries 2018

  • 3. Argentina
    • Advertising spending in Argentina 2010-2018

    • Advertising spending in Argentina 2015-2016, by medium

    • Advertising spending in Argentina 2016, by medium

    • Leading advertisers in Argentina 2016

    • Argentina: digital ad spending 2015-2020

    • Digital ad spend in Argentina 2015-2021, by device

  • 4. Brazil
    • Advertising revenue in Brazil 2016-2021

    • Brazil: advertising revenue 2016-2021, by medium

    • Brazil: ad spend growth 2016-2018

    • Leading advertisers in Brazil 2016

    • Digital ad spend in Brazil 2016, by format

  • 5. Chile
    • Chile: ad spend 2010-2018

    • Distribution of advertising spending in Chile 2015-2016, by medium

    • Leading advertisers in Chile 2015

    • Chile: number of advertising companies 2005-2015

    • Chile: advertising companies sales revenue 2005-2015

    • Digital ad spend in Chile 2014-2020

  • 6. Colombia
    • Advertising expenditure in Colombia 2010-2018

    • Colombia: revenue of advertising services 2014-2016

    • Ad spend in Colombia 2016, by medium

    • Leading advertisers in Colombia 2016

    • Digital ad spend in Colombia 2016, by device

  • 7. Mexico
    • Advertising spending in Mexico 2010-2018

    • Mexico: ad spend growth 2010-2018

    • Mexico: distribution of ad spend 2015-2018, by medium

    • Digital advertising spending in Mexico 2015-2022

    • Mobile ad spend in Mexico 2012-2017

    • Leading advertisers in Mexico 2016

    • Leading advertising categories in Mexico 2016

    • Mexico: government ad spend 2013-2016

  • 8. Peru
    • Advertising spending in Peru 2012-2017

    • Ad spend in Peru 2016, by medium

    • Leading advertisers in Peru 2016

    • Digital ad spend in Peru 2012-2016

    • Peru: digital ad revenue 2016, by format

  • 9. Uruguay
    • Advertising spending in Uruguay 2005-2016

    • Ad spend in Uruguay 2016, by medium

    • Leading advertisers in Uruguay 2016

    • Uruguay: leading ad agencies 2016

    • Uruguay: digital ad spend 2016-2017

  • Language: English
  • Released: 2018
  • Source(s): Statista
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