Global wine consumption 2000-2019

In 2018, the wine consumption worldwide was estimated to amount to 244 million hectoliters, down from 246 million hectoliters in 2017. Wine is an alcoholic drink commonly made from fermented grapes. Wines not made from grapes involve the fermentation of several other sources such as rice, plum, cherry, pomegranate, and elderberry. The origins of wine can be traced back to 6000 BC from the country of Georgia.

The global wine market

The global wine market is segmented by color; most notably red, rose, and white wine. Product types include still, sparkling, dessert, and fortified wine. Wine is sold and distributed by supermarkets, specialty stores, convenience stores, and online channels. The largest wine-producing regions are located in Italy, Spain, France, the United States, and China. Italy had the highest per capita wine consumption but was expected to be taken over by France by 2018. Sparkling wine, champagne more specifically, is seen as status symbol and often consumed at celebratory events. As of 2018, the highest-selling sparkling wine and champagne brand is the Italian-based La Marca. Wineries have started to explore differing forms of packaging such as cans and cartons to create the perception of their product as an everyday drink.