Global wine consumption 2000-2021

In 2021, wine consumption worldwide was estimated to amount to 236 million hectoliters, down from 241 million hectoliters in 2019. Wine is an alcoholic drink commonly made from fermented grapes. Wines not made from grapes involve the fermentation of several other sources such as rice, plum, cherry, pomegranate, and elderberry. The origins of wine can be traced back to 6000 BC from the country of Georgia.

The global wine market

The global wine market is segmented by color; most notably red, rose, and white wine. Product types include still, sparkling, dessert, and fortified wine. Wine is sold and distributed by supermarkets, specialty stores, convenience stores, and online channels. The largest wine-producing regions are located in Italy, Spain, France, the United States, and China. Sparkling wine, champagne more specifically, is seen as status symbol and often consumed at celebratory events. As of 2018, the highest-selling sparkling wine and champagne brand is the Italian-based La Marca. Wineries have started to explore differing forms of packaging such as cans and cartons to create the perception of their product as an everyday drink.