U.S. online network customer satisfaction index score 2023

As of 2023, the online network with the highest score according to the American Customer Satisfaction Index (ACSI) was YouTube with 73 out of 100 points, this is a year on year change of three percent. Overall, Wikipedia and TikTok each held a ACSI score of 77 points. Reddit saw the greatest change in customer satisfaction, reaching a ACSI score of 75 in 2023, up from 68 in 2022.

American Customer Satisfaction Index (ACSI) of selected online networks from July 2022 to June 2023 (index score)

Characteristic	2022	2023
Facebook	61	66
Instagram	68	69
Twitter	71	69
LinkedIn	70	70
Tumblr	67	73
Pinterest	71	73
Snapchat	72	74
Reddit	68	75
TikTok	76	77
Wikipedia	73	77
YouTube	76	78

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Release date

July 2023

More information

Region

United States

Survey time period

July 2022 to June 2023

Number of respondents

7,979 respondents

Special properties

respondents chosen at random and contacted via email

Method of interview

Online survey

Supplementary notes

Data from interviews with approximately 70,000 customers annually are used as inputs into an econometric model to measure satisfaction with more than 200 companies in 44 industries and 10 economic sectors, as well as more than 130 federal government departments, agencies, and websites. Results are released on a monthly basis with all measures reported using a 0 to 100 scale.

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