Low trust among consumersHistorically, South Korea has suffered from decades of media censorship. Therefore, it is not surprising that South Koreans are still rather suspicious despite the country’s democratization. According to a study including 40 countries worldwide, South Korea ranked last when it came to trust in the news. Only around 21 percent of South Koreans stated that they trusted the news.
When asked about the perceived prevalence of so-called “fake news” in news and information provided by newspapers and magazines in South Korea as of February 2019, the majority chose the option “a fair to great extent.” The level of trust in news on social media was lower, with only around 16% of respondents trusting news on social media.