Most readers consume a few books a year. Readership rates are highest among school- or university-age Poles, and women are significantly more likely to enjoy reading than men. Printed books are more popular to read at home, in a park, or a café, and are also equally enjoyed by 59 percent of eBook readers. The demand for books peaks annually in November and December, in time for the winter holidays and Christmas season. Although books are often bought as presents or required reading, the majority of book buyers get them out of a pure love for reading.
The number of books sold through e-shops is increasing. When shopping online, Polish customers more frequently reach for popular science, fiction, as well as children’s and YA books. Average daily online sales of eBooks amount to just over 2.7 thousand zloty, whereas CD audiobooks generate daily online sales of 4.5 thousand zloty on average. The most successful Polish author is a crime novelist Remigiusz Mróz, followed by a fantasy writer Andrzej Sapkowski, best known for his The Witcher series.
While the book industry in Poland is undergoing some major transformations, its digital segments will continue to develop, thus continuing the writing, publishing, and reading practices in the country.