Most readers consume a few books a year. Readership rates are highest among school- or university-age Poles, and women are significantly more likely to enjoy reading than men. Printed books are more popular to read at home, in a park, or a café, whereas eBooks are more popular on the go – on public transport, during longer journeys, and on holidays. The demand for books peaks annually in November and December, in time for the winter holidays and Christmas season. Although books are often bought as presents or required reading, the majority of book buyers get them out of a pure love for reading.
The number of books sold through e-shops is increasing. When shopping online, Polish customers more frequently reach for popular science, fiction, as well as children’s and YA books. For eBooks and audiobooks, users are likely to seek a thrilling story in genres such as sensational, crime, and fantasy. Some of the most successful Polish authors are crime novelist Remigiusz Mróz, romance author Blanka Lipińska, 2018 Nobel prize laureate Olga Tokarczuk, as well as children’s book authors Anita Głowińska and Marta Galewska-Kustra.
While the book industry in Poland is undergoing some major transformations, its digital segments will continue to develop, thus continuing the writing, publishing, and reading practices in the country.