However, household spending on print media is increasing, which could be a sign of printed products becoming more of a luxury than a necessity. The country’s top newspapers remain some of the most influential media. Some of Poland’s leading papers have effectively used the internet to their advantage, as can be seen with the large-scale digitization of daily newspapers like Super Express, Gazeta Wyborcza, or Rzeczpospolita.
The book industry is experiencing similar changes; industry revenues and traditional readership are decreasing every year. However, as with newspapers and magazines, there is a lot of hope in digitization. The market for ePublishing – mainly eBooks and audiobooks – is expected to keep growing.
Digitization continues to transform all traditional media, but print media has an important role in Polish culture and everyday life. For the near future, it will remain a market worth examining.