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Top online stores selling traditional multimedia Poland 2021-2022, by brand awareness

Published by
Adriana Sas,
Oct 14, 2022
The best-known brand of online stores or services that sell multimedia in traditional form in Poland was Empik. Sixty-three percent of respondents spontaneously indicated this brand in 2022, followed by Allegro and Tania książka. Empik was also the leader in electronic multimedia sales.

Leading online stores/services selling multimedia in traditional form (books, CDs, movies, series, etc.) ranked by brand awareness in Poland from 2021 to 2022*

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Release date

September 2022

Region

Poland

Survey time period

2021 to 2022

Number of respondents

1,769 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: Wymień do trzech nazw serwisów internetowych sprzedających multimedia w formie tradycyjnej (książki, płyty, filmy, seriale itp.), które przychodzą Ci na myśl w pierwszej kolejności.

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