Ways to buy movies, books, music and multimedia offline and online in Poland 2019

In 2019, 69 percent of customers in Poland bought products from Media Markt in physical stores. However, the leader in online channels was Allegro and Olx, where 61 percent and 57 percent of respondents were shopping, respectively. While the difference between online and offline shopping was significant in the stores as mentioned above, there is no difference at all for Matras, Empik, PWN Bookstore, and Świat Książki. The share of off- and online shopping in these four stores was almost equal.

Methods of purchasing movies, books, music and multimedia offline and in online stores in Poland in 2019, by stores and purchase channel

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Release date

October 2019



Survey time period

June 2019

Number of respondents

5,314 respondents

Special properties

Consumers reached through research partners

Method of interview

Online survey

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on "Omnichannel retail in Poland"

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