Reebok's history began way back in 1890, when a shoemaker named J.W. Foster developed the first known running shoes with spikes, enabling athletes to run faster than ever before. Reebok is a subsidiary of the adidas Group. The company designs and markets sports, fitness and casual footwear, apparel and equipment. Reebok operates through different division including Reebok-CCM Hockey, Reebok brand and the Sports Licensed division. The company has operations throughout North America, Europe, the Middle East, Africa and Asia Pacific. Reebok holds licensing agreements with different professional leagues such as the National Football League, National Hockey League and the National Lacrosse League in the United States.
Reebok is an American-inspired sports brand with the clear objective to become the leading fitness brand in the world. Understanding and embracing the multi-facets and lifestyle potential of fitness, Reebok provides consumers with innovative products, experiences and inspirations. Its strong roots and history in fitness allow Reebok to empower consumers to be fit for life.