Puma brand profile in Germany 2022
When it comes to sportswear users, brand awareness of Puma is at 96% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Puma in Germany?
In total, 50% of German sportswear users say they like Puma. However, in actuality, among the 96% of German respondents who know Puma, 52% of people like the brand.
What is the usage share of Puma in Germany?
All in all, 39% of sportswear users in Germany use Puma. That means, of the 96% who know the brand, 41% use them.
How loyal are the owners of Puma?
Around 30% of sportswear users in Germany say they are likely to use Puma again. Set in relation to the 39% usage share of the brand, this means that 77% of their owners show loyalty to the brand.
What's the buzz around Puma in Germany?
In September 2022, about 23% of German sportswear users had heard about Puma in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Puma in Germany.
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