Levi Strauss & Co. (Levi's) is an apparel company that designs, markets and sells jeans, casual wear and other related accessories for men, women and children. The company offers its products in different brands including Levi's, Dockers, dENiZEN and Signature by Levi Strauss & Co. The company was founded in 1853, by Levi Strauss himself, and is headquartered in San Francisco. Since its establishment, the business has grown and expanded at an enormous speed; quickly rising from a local outlet to an international business. In 2016, the company's global net sales amounted to approximately 4.55 billion U.S. dollars. The Americas region was the biggest contributor to that figure, generating close to 2.68 billion U.S. dollars.
According to Deloitte's "Global Powers of Consumer Products 2015" report, Levi Strauss & Co. is one of the top apparel and accessories companies in the world.
The foremost strength of the company is its brand name. Levi's is one of the oldest clothing brands and as a result of having invented the blue jean, the company enjoys an elated status in the eyes of the consumer. The brand is considered to be a status symbol for design, comfort and reliability.