Italy: market share of media agencies' groups 2018

This statistic depicts the market share of groups of media agencies in Italy as of 2018. According to data, GroupM held the largest share of the market, with 36.8 percent, followed by Dentsu Aegis with 19 percent.

Estimated market share of media agencies' groups in Italy in 2018

Market share
GroupM / WPP36.8%
Dentsu Aegis Network19%
OMG / Omnicom17%
Publicis Media14.9%
Havas Media Group7.3%
Mediabrands / IPG5.1%
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Sources

Release date

July 2019

Region

Italy

Survey time period

2018

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Statistics on "Advertising and market research companies in Italy"

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