GroupM held the largest market share among media groups in Italy in 2022, with 30.5 percent of total activity value. Omnicom Media Group (OMG) followed with 22.9 percent, while Dentsu International rounded out the top three with 17.5 percent.
Leading media groups in Italy in 2022, by market share
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Statista. (July 12, 2023). Leading media groups in Italy in 2022, by market share [Graph]. In Statista. Retrieved December 09, 2024, from https://www.statista.com/statistics/1029049/market-share-of-media-agencies-groups-in-italy/
Statista. "Leading media groups in Italy in 2022, by market share." Chart. July 12, 2023. Statista. Accessed December 09, 2024. https://www.statista.com/statistics/1029049/market-share-of-media-agencies-groups-in-italy/
Statista. (2023). Leading media groups in Italy in 2022, by market share. Statista. Statista Inc.. Accessed: December 09, 2024. https://www.statista.com/statistics/1029049/market-share-of-media-agencies-groups-in-italy/
Statista. "Leading Media Groups in Italy in 2022, by Market Share." Statista, Statista Inc., 12 Jul 2023, https://www.statista.com/statistics/1029049/market-share-of-media-agencies-groups-in-italy/
Statista, Leading media groups in Italy in 2022, by market share Statista, https://www.statista.com/statistics/1029049/market-share-of-media-agencies-groups-in-italy/ (last visited December 09, 2024)
Leading media groups in Italy in 2022, by market share [Graph], Statista, July 12, 2023. [Online]. Available: https://www.statista.com/statistics/1029049/market-share-of-media-agencies-groups-in-italy/
