The production value of the advertising and market research industry in Italy increased by 2.8 billion euros (+23.23 percent) in 2021 in comparison to the previous year. In total, the production value amounted to 14.7 billion euros in 2021. The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalized production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value.
Find more statistics on the advertising and market research industry in Italy with key insights such as turnover and personnel costs.
Annual production value of the advertising and market research industry in Italy from 2012 to 2021
(in million euros)
b: Break in time series. The source adds the following information: Production value measures the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services. The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalised production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value. Data coverage corresponds to code M73 of CE Rev 2.
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Eurostat. (March 22, 2024). Annual production value of the advertising and market research industry in Italy from 2012 to 2021 (in million euros) [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/410443/production-value-advertising-market-research-italy/
Eurostat. "Annual production value of the advertising and market research industry in Italy from 2012 to 2021 (in million euros)." Chart. March 22, 2024. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/410443/production-value-advertising-market-research-italy/
Eurostat. (2024). Annual production value of the advertising and market research industry in Italy from 2012 to 2021 (in million euros). Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/410443/production-value-advertising-market-research-italy/
Eurostat. "Annual Production Value of The Advertising and Market Research Industry in Italy from 2012 to 2021 (in Million Euros)." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/410443/production-value-advertising-market-research-italy/
Eurostat, Annual production value of the advertising and market research industry in Italy from 2012 to 2021 (in million euros) Statista, https://www.statista.com/statistics/410443/production-value-advertising-market-research-italy/ (last visited November 13, 2024)
Annual production value of the advertising and market research industry in Italy from 2012 to 2021 (in million euros) [Graph], Eurostat, March 22, 2024. [Online]. Available: https://www.statista.com/statistics/410443/production-value-advertising-market-research-italy/