Italy: advertising & market research production value 2019

The production value of the advertising and market research industry in Italy saw an addition of 364.8 million euros in 2019. Therefore, the total production value amounted to 14.2 billion euros in 2019. This increase was preceded by a declining production value in this industry.

The value of production is defined by Eurostat as the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services.
Find more statistics on the advertising and market research industry in Italy with key insights such as personnel costs, or turnover.

Annual production value of the advertising and market research industry in Italy from 2010 to 2019 (in million euros)

Characteristic	Annual production value in million euros
2019	14,162.5
2018	13,797.7
2017b	15,197.2
2016	15,311
2015	14,836.3
2014	14,299.4
2013	13,900.3
2012	14,828.1
2011	15,414.2
2010	14,329.1

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

February 2022

More information

Region

Italy

Survey time period

2010 to 2019

Supplementary notes

b: Break in time series.
The source adds the following information: Production value measures the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services. The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalised production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value.
Data coverage corresponds to code M73 of NACE Rev 2.

Citation formats