Advertising in Italy

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Statista dossier about the Italian advertisement industry

This dossier contains facts and statistics about the advertising industry in Italy. The report contains forecast statistical data regarding investments in the traditional offline media, as well as the digital sector. Subsequently, a chapter is dedicated to the out-of-home advertising, including the digital segment of the out-of-home sector.

Table of contents

  • 1. Overview

    • Turnover of advertising and market research sector in Italy 2008-2017

    • Advertising expenditure in Italy 2008-2019, by medium

    • Ad spend in Italy 2019-2020, by medium

    • Italy's share of Western Europe forecast spending on internet advertising 2019-2024

    • Italy' share of Western Europe forecast spending on out-of-home sector 2020-2024

  • 2. Traditional media

    • Value of advertising investments in radio in Italy 2009-2020

    • Value of advertising investments in press media in Italy 2009-2020

    • Value of advertising investments in television in Italy 2009-2019

    • Cinema industry advertising spending forecast in Italy 2020-2024

    • Entertainment and media industry advertising spending forecast in Italy 2020-2024

    • Music industry advertising spending forecast in Italy 2020-2024

    • Forecast radio industry advertising in Italy 2019 to 2024

    • Newspaper industry advertising spending forecast in Italy 2020-2024

    • TV industry advertising spending forecast in Italy 2020-2024

    • Forecast video games industry advertising spending in Italy 2020-2024

  • 3. Digital media

    • Media market share in Italy 2018

    • Internet advertising market value in Italy 2008-2019

    • Digital share of advertising spending in Italy 2013-2019

    • Share of digital advertising spending in Italy 2015 and 2019, by sales method

    • Digital Market Outlook: social media advertising revenue in European countries 2020

    • Italy: online video advertising spending 2011-2018

    • Italy: online banner advertising spending 2011-2018

    • Forecast video games industry advertising spending in Italy 2020-2024

  • 4. Out-of-home

    • Italy: OOH advertising market distribution 2017, by asset

    • Italy: OOH transport advertising market distribution 2017, by asset

    • Italy: DOOH ad market share 2017-2022

    • OOH advertising spending share in Italy 2001-2021

    • Forecast out of home media industry spending in Italy 2019-2024

    • Italy: estimated audience of OOH advertising 2017, by category

    • Italy: distribution of digital out-of-home advertising market 2017, by format

    • Digital out of home (DOOH) advertising revenue in Italy 2012-2015

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