Advertising in Italy

The Statista dossier
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Statista dossier about the Italian advertisement industry

Table of contents

  • 1. Overview
    • Turnover of advertising and market research sector in Italy 2008-2017

    • Advertising expenditure in Italy 2008-2019, by medium

    • Ad spend in Italy 2019-2020, by medium

    • Italy's share of Western Europe forecast spending on internet advertising 2019-2024

    • Italy' share of Western Europe forecast spending on out-of-home sector 2020-2024

  • 2. Traditional media
    • Value of advertising investments in radio in Italy 2009-2020

    • Value of advertising investments in press media in Italy 2009-2020

    • Value of advertising investments in television in Italy 2009-2019

    • Cinema industry advertising spending forecast in Italy 2020-2024

    • Entertainment and media industry advertising spending forecast in Italy 2020-2024

    • Music industry advertising spending forecast in Italy 2020-2024

    • Forecast radio industry advertising in Italy 2019 to 2024

    • Newspaper industry advertising spending forecast in Italy 2020-2024

    • TV industry advertising spending forecast in Italy 2020-2024

    • Forecast video games industry advertising spending in Italy 2020-2024

  • 3. Digital media
    • Media market share in Italy 2018

    • Internet advertising market value in Italy 2008-2019

    • Digital share of advertising spending in Italy 2013-2019

    • Share of digital advertising spending in Italy 2015 and 2019, by sales method

    • Digital Market Outlook: social media advertising revenue in European countries 2020

    • Italy: online video advertising spending 2011-2018

    • Italy: online banner advertising spending 2011-2018

    • Forecast video games industry advertising spending in Italy 2020-2024

  • 4. Out-of-home
    • Italy: OOH advertising market distribution 2017, by asset

    • Italy: OOH transport advertising market distribution 2017, by asset

    • Italy: DOOH ad market share 2017-2022

    • OOH advertising spending share in Italy 2001-2021

    • Forecast out of home media industry spending in Italy 2019-2024

    • Italy: estimated audience of OOH advertising 2017, by category

    • Italy: distribution of digital out-of-home advertising market 2017, by format

    • Digital out of home (DOOH) advertising revenue in Italy 2012-2015

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