Advertising in Italy

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Statista Dossier on advertising in Italy

This dossier has been compiled to provide statistical information about advertising in Italy.

Table of contents

    • Advertising spending in Italy 2019-2021

    • Ad spending growth in Italy 2020-2022

    • Advertising spending in Italy 2016-2021, by medium

    • Ad spend vs. media time gap in Italy 2022

    • Advertising spending change in Italy 2020-2021, by medium

    • Leading ad spending sectors in Italy January-May 2021

    • Highest spending advertisers in Italy 2020

    • Television ad spending in Italy 2016-2025

    • Distribution of TV ad spend in Italy by sales house January-May 2021

    • Radio ad spending in Italy 2019-2021

    • Newspaper advertising spending in Italy 2016-2025

    • Newspaper ad spending in Italy 2016-2025, by platform

    • Magazine ad spending in Italy 2016-2025

    • Cinema ad spending in Italy 2019-2021

    • OOH ad spending in Italy 2016-2025

    • Share of digital in OOH ad spending in Italy 2016-2025

    • Digital ad spending in Italy 2016-2025

    • Share of digital in ad spend in Italy 2016-2021

    • Internet ad spending in Italy 2016-2025, by device

    • Digital Market Outlook: digital advertising spending in Italy 2017-2025, by format

    • Online television ad spending in Italy 2016-2025

    • Digital Market Outlook: social media advertising spending in European countries 2022

    • GoogleAds CPC in Europe 2021, by country

    • Leading media groups in Italy 2020

    • Leading media agencies in Italy 2020

    • Activity value of media groups in Italy 2020

    • Activity value of leading media groups in Italy 2019-2020

    • Largest agency holding groups worldwide 2020, by PR revenue

    • Actions taken as a reaction to OOH ads in Italy in 2021

    • Trust in social media advertising worldwide 2021

    • Trust in media in Italy 2012-2020

    • Perceived reliability of information sources in Italy 2021

    • Attitudes towards online advertising in Italy 2022

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