Advertising in Italy

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier about the Italian advertisement industry

This dossier contains facts and statistics about the advertising industry in Italy.

Table of contents

  • 1. Overview
    • Advertising spending in Italy 2011-2018

    • Digital ad spending per internet user in Italy 2010-2016

    • Advertising spending in Italy 2009-2019, by medium

    • Italy: forecasts of share of Western Europe spending internet advertising 2016-2020

    • Italy: forecasts of share of Western Europe spending out-of-home advertising

    • Italy: advertising agencies employees 2012-2014

    • Italy: advertising material producers 2012-2014

    • Italy: share of advertising industry expenditure 2016

    • Italy: leading celebrities fashion testimonials on social media

  • 2. Advertising companies
    • Italy: daily online reach of Banzai Advertising 2016, by access platform

    • Italy: daily online reach of advertising company REA Group 2016, by access platform

    • Italy: daily online reach of agency Good Move 2016, by access platform

    • Italy: daily online reach of advertising network HiMedia Group 2016, by platform

    • Italy: daily online reach of advertsing company Manzoni Advertising 2016, by platform

    • Italy: daily online reach of advertising company Athesis Editrice 2016, by platform

    • Italy: daily online reach of advertising agency Mediamond 2016, by access platform

    • Italy: daily online reach of advertising agency Piemmeonline 2016, by access platform

    • Italy: daily online reach of advertising company RCS 2016, by access platform

    • Italy: daily online reach of WebSystem - Gruppo 24 Ore 2016, by access platform

  • 3. Traditional media
    • Italy: out-of-home media industry spending 2011-2015

    • Italy: entertainment and media industry advertising 2011-2015

    • Italy: B2B industry advertising 2011-2015

    • Italy: cinema industry advertising 2011-2015

    • Italy: magazine industry advertising spending 2011-2015

    • Italy: music industry advertising 2011-2015

    • Italy: newspaper industry advertising 2011-2015

    • Italy: radio industry advertising 2011-2015

    • Italy: TV industry advertising 2011-2015

  • 4. Digital media
    • Italy: internet media market share by sector 2015

    • Italy: internet advertising market share 2014-2016, by access

    • Share of digital advertising spending in Italy 2015 and 2019, by sales method

    • Digital share of advertising spending in Italy 2013-2019

    • Digital Market Outlook: social media advertising revenue in European countries 2016

    • Italy: internet industry advertising 2011-2015

    • Italy: video games industry advertising 2011-2015

    • Italy: internet advertising market value 2008-2016

  • 5. Ad blocking devices
    • Italy: installation of Ad Blocking devices in 2015

    • Italy: awarnesess of Ad Blocking devices 2015, by age and gender

    • Italy: installation of Ad Blocking devices 2015, by age and gender

    • Italy: reasons for using an ad blocker in 2015

    • Italy: opinion on advertising pact in Internet 2015

  • Language: English
  • Released: October 2016
  • Source(s): Statista
More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
With Statista, you get straight to the point: analyzing data, rather than searching for it.

Dr. Antonella Mei-Pochtler about Statista Senior Vice President, Boston Consulting Group

Any more questions?

Get in touch with us quickly and easily. We are happy to help!