Advertising in Italy

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Statista dossier about the Italian advertisement industry

This dossier contains facts and statistics about the advertising industry in Italy. The report contains forecast statistical data regarding investments in the traditional offline media, as well as the digital sector. Subsequently, a chapter is dedicated to the out-of-home advertising, including the digital segment of the out-of-home sector.

Table of contents

  • 1. Overview

    • Turnover of advertising and market research sector in Italy 2008-2017

    • Advertising spending in Italy 2011-2018

    • Advertising spending in Italy 2009-2019, by medium

    • Ad spend in Italy 2019-2020, by medium

    • Italian share of Western Europe spending in internet advertising 2016-2020

    • Italy: forecasts of share of Western Europe spending out-of-home advertising

  • 2. Traditional media

    • Italy: value of advertising investments in radio 2009-2018

    • Italy: value of advertising investments in press 2009-2018

    • Italy: value of advertising investments in television 2009-2018

    • Italy: forecast cinema industry advertising 2018-2022

    • Italy: forecast entertainment and media industry advertising 2018-2022

    • Italy: forecast music industry advertising 2018-2022

    • Italy: forecast radio industry advertising 2018 to 2022

    • Italy: newspaper industry advertising 2018-2022

    • Italy: forecast TV industry advertising 2017-2021

    • Italy: forecast video games industry advertising 2018-2022

  • 3. Digital media

    • Media market share in Italy 2018

    • Internet advertising market value in Italy 2008-2019

    • Digital share of advertising spending in Italy 2013-2019

    • Share of digital advertising spending in Italy 2015 and 2019, by sales method

    • Digital Market Outlook: social media advertising revenue in European countries 2018

    • Italy: online video advertising spending 2011-2018

    • Italy: online banner advertising spending 2011-2018

  • 4. Out-of-home

    • Italy: OOH advertising market distribution 2017, by asset

    • Italy: OOH transport advertising market distribution 2017, by asset

    • Italy: share of digital out-of-home advertising market 2017-2022

    • Italy: value of out-of-home advertising market 2017-2022

    • Market shares of OOH advertising in Italy 2001-2020

    • Forecast out of home media industry spending in Italy 2019-2023

    • Italy: estimated audience of OOH advertising 2017, by category

    • Italy: distribution of digital out-of-home advertising market 2017, by format

    • Digital out of home (DOOH) advertising revenue in Italy 2012-2015

  • 5. Advertising companies

    • Daily online reach of Banzai Advertising in Italy 2016, by access platform

    • Italy: daily online reach of advertising company REA Group 2017, by access platform

    • Italy: daily online reach of agency Good Move 2017, by access platform

    • Italy: daily online reach of advertising network HiMedia Group 2016, by platform

    • Daily online reach of company Manzoni Advertising in Italy 2019, by device

    • Daily online reach of advertising company Athesis Editrice in Italy 2019, by device

    • Daily online reach of advertising agency Mediamond in Italy 2019, by access device

    • Daily online reach of advertising agency Piemmeonline Italy 2019, by access device

    • Daily online reach of advertising company RCS in Italy 2019, by access device

    • Daily online reach of WebSystem - Gruppo 24 Ore in Italy 2019, by access device

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