Advertising in Italy

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Statista dossier about the Italian advertisement industry

This dossier contains facts and statistics about the advertising industry in Italy.

Table of contents

  • 1. Overview

    • Advertising spending in Italy 2011-2018

    • Digital ad spending per internet user in Italy 2010-2016

    • Advertising spending in Italy 2009-2019, by medium

    • Italy: forecasts of share of Western Europe spending internet advertising 2016-2020

    • Italy: forecasts of share of Western Europe spending out-of-home advertising

    • Italy: advertising agencies employees 2012-2014

    • Italy: advertising material producers 2012-2014

    • Italy: share of advertising industry expenditure 2016

    • Italy: leading celebrities fashion testimonials on social media

  • 2. Advertising companies

    • Italy: daily online reach of Banzai Advertising 2016, by access platform

    • Italy: daily online reach of advertising company REA Group 2017, by access platform

    • Italy: daily online reach of agency Good Move 2017, by access platform

    • Italy: daily online reach of advertising network HiMedia Group 2016, by platform

    • Italy: daily online reach of advertsing company Manzoni Advertising 2019, by device

    • Italy: daily online reach of advertising company Athesis Editrice 2019, by device

    • Italy: daily online reach of advertising agency Mediamond 2019, by access device

    • Italy: daily online reach of advertising agency Piemmeonline 2019, by access device

    • Italy: daily online reach of advertising company RCS 2019, by access device

    • Italy: daily online reach of WebSystem - Gruppo 24 Ore 2019, by access device

  • 3. Traditional media

    • Italy: out-of-home media industry spending 2012-2016

    • Italy: entertainment and media industry advertising 2013-2017

    • Italy: B2B industry advertising 2013-2017

    • Italy: cinema industry advertising 2013-2017

    • Italy: magazine industry advertising spending 2012-2016, by category

    • Italy: music industry advertising 2013-2017

    • Italy: newspaper industry advertising 2013-2017

    • Italy: radio industry advertising 2013-2017

    • Italy: TV industry advertising 2013-2017

  • 4. Digital media

    • Italy: internet media market share by sector 2015

    • Italy: internet advertising market share 2014-2016, by access

    • Share of digital advertising spending in Italy 2015 and 2019, by sales method

    • Digital share of advertising spending in Italy 2013-2019

    • Digital Market Outlook: social media advertising revenue in European countries 2018

    • Italy: internet industry advertising 2013-2017

    • Italy: video games industry advertising 2013-2017

    • Italy: internet advertising market value 2008-2016

  • 5. Ad blocking devices

    • Italy: installation of Ad Blocking devices in 2015

    • Italy: awarnesess of Ad Blocking devices 2015, by age and gender

    • Italy: installation of Ad Blocking devices 2015, by age and gender

    • Italy: reasons for using an ad blocker in 2015

    • Italy: opinion on advertising pact in Internet 2015

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