Advertising in Europe

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Statista dossier on the advertising market in Europe

This dossier presents statistical information on the advertising market in Europe, including market size, growth by advertising media and ranking of leading advertisers.

Table of contents

  • 1. Market Overview

    • Advertising spending in Europe 2020, by region

    • Largest advertising markets in Western Europe 2017

    • Europe: media advertising split 2013-2016

    • Ad spend growth 2016-2018, by country

  • 2. Leading Advertisers

    • Highest spending advertisers in the United Kingdom (UK) 2017

    • Highest spending advertisers in France 2016

    • Highest spending advertisers in Germany 2017

    • Highest spending advertisers in Spain 2020

    • Highest spending advertisers in Italy 2017

  • 3. Traditional Media

    • Television advertising expenditure in the European Union (EU 28) 2009-2018

    • Newspaper advertising spending in the European Union (EU 28) 2009-2018

    • Magazine advertising expenditure in the European Union (EU 28) 2009-2018

    • Cinema advertising expenditure in the European Union (EU 28) 2009-2018

    • Radio advertising expenditure in the European Union (EU 28) 2009-2018

    • Outdoor advertising expenditure in the European Union (EU 28) 2009-2018

  • 4. Digital Media

    • Internet advertising expenditure in the European Union (EU 28) 2009-2018

    • Online advertising spending in Europe 2006-2019

    • Online advertising spending in Europe 2013-2019, by format

    • Largest digital advertising markets in Europe 2019

    • Fastest growing online advertising markets in Europe 2018-2019

    • Digital share of advertising spending in European countries 2017

    • Digital advertising spending per capita in Europe 2019, by country

    • Digital advertising spending growth in Europe 2013-2018, by format

  • 5. Leading Markets

    • Advertising spending in the United Kingdom (UK) 2012-2024, by media

    • Turnover of advertising and market research sector in the UK 2008-2016

    • Advertising expenditure in Germany 2008-2020, by medium

    • Turnover of advertising and market research sector in Germany 2008-2016

    • Advertising expenditure in France 2008-2018, by medium

    • Turnover of advertising and market research sector in France 2008-2016

    • Advertising expenditure in Spain 2012-2024, by medium

    • Turnover of advertising and market research sector in Spain 2008-2018

    • Advertising expenditure in Italy 2008-2019, by medium

    • Turnover of advertising and market research sector in Italy 2008-2017

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