Advertising in Europe

Statistics report on the advertising market in Europe

Advertising in Europe

The study features the latest data on the advertising industry in Europe. It provides an overview of the segment before delving into the region's largest markets by ad spending. The report includes statistics on digital advertising in the continent and a final chapter dedicated to ad perception in the United Kingdom, Germany, France, Spain, and Italy.

Table of contents

Overview

6
  • Premium Statistic Advertising spending worldwide 2022-2026, by region
  • Premium Statistic Ad spend in selected markets in Europe as a share of the global ad expenditure 2024
  • Premium Statistic Advertising spending in Europe 2022-2026, by market
  • Premium Statistic Fastest-growing advertising markets in Europe 2024
  • Premium Statistic Most effective advertising markets in Europe 2022
  • Premium Statistic Most effective advertisers in Europe 2022

Leading markets

10
  • Premium Statistic Advertising spending in the UK 2010-2022
  • Premium Statistic Advertising expenditure in the UK 2021-2022, by medium
  • Premium Statistic Ad spending in Germany 2014-2023
  • Premium Statistic Gross advertising volume of above-the-line media in Germany 2023
  • Premium Statistic Ad spending of traditional & digital media France 2018-2023
  • Premium Statistic Advertising investments in France 2023, by medium
  • Premium Statistic Advertising spending in Spain 2018-2022
  • Premium Statistic Advertising spending in Spain 2021-2022, by medium
  • Premium Statistic Advertising spending in Italy 2019-2023
  • Premium Statistic Ad spending in Italy 2021-2022, by medium

Digital media

5
  • Premium Statistic Digital advertising spending in Europe 2006-2022
  • Premium Statistic Digital ad spend in Europe 2022, by format
  • Premium Statistic Largest digital advertising markets in Europe 2022
  • Premium Statistic Fastest growing online advertising markets in Europe 2022
  • Premium Statistic Digital advertising spending per capita in Europe 2021, by country

Advertising perception

14
  • Premium Statistic Main channels of new brand discovery in the UK Q3 2023
  • Premium Forecast Non-digital advertising touchpoints in the UK 2023
  • Premium Forecast Attitudes towards online advertising in the UK 2023
  • Premium Statistic Main channels of new brand discovery Germany Q3 2023
  • Premium Forecast Non-digital advertising touchpoints in Germany 2023
  • Premium Forecast Attitudes towards online advertising in Germany 2023
  • Premium Statistic New brand discovery channels in France 2024
  • Premium Forecast Non-digital advertising touchpoints in France 2023
  • Premium Forecast Attitudes towards online advertising in France 2023
  • Premium Statistic Main channels of new brand discovery Spain Q3 2022
  • Premium Forecast Non-digital advertising touchpoints in Spain 2023
  • Premium Forecast Attitudes towards online advertising in Spain 2023
  • Premium Statistic Main channels of new brand discovery Italy Q3 2022
  • Premium Forecast Non-digital advertising touchpoints in Italy 2023

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