Advertising in Europe

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Statista Dossier on the advertising market in Europe

This dossier presents statistical information on the advertising market in Europe, including market size, growth by advertising media and ranking of leading advertisers.

Table of contents

    • Global advertising revenue 2012-2027

    • Global ad spend 2000-2024, by region

    • Europe's share of global ad spend 2021, by region

    • Advertising spending in Europe 2014-2021

    • Advertising spending in Europe 2021, by region

    • Most effective advertising markets in Europe 2021

    • Advertising spend in Central and Eastern Europe 2017-2024, by medium

    • Advertising spending in Western Europe 2017-2024, by medium

    • Ad spend growth in Central and Eastern Europe 2017-2024, by medium

    • Ad spend growth in Western Europe 2017-2024, by type

    • Digital advertising spending in Europe 2006-2022

    • Digital ad spend in Europe 2021, by format

    • Largest digital advertising markets in Europe 2021

    • Fastest growing online advertising markets in Europe 2021

    • Digital advertising spending per capita in Europe 2021, by country

    • Advertising spending in the United Kingdom (UK) 2010-2021

    • Advertising expenditure in the United Kingdom (UK) 2019-2021, by medium

    • Ad spending in Germany 2014-2021

    • Gross advertising volume of above-the-line media in Germany 2021

    • Ad spending of traditional & digital media France 2018-2022

    • Advertising investments in France 2021, by medium

    • Advertising spending in Spain 2018-2021

    • Advertising spending in Spain 2020-2021, by medium

    • Advertising spending in Italy 2019-2021

    • Ad spending by medium in Italy 2019-2021

    • Largest advertisers in the UK 2020

    • Advertisers with highest advertising spending in Germany 2022

    • Highest spending advertisers in France 2020

    • Highest spending advertisers in Spain 2021

    • Highest spending advertisers in Italy 2020

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