Advertising in Europe

The Statista dossier
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Statista Dossier on the advertising market in Europe

Table of contents

    • Global advertising revenue 2012-2027

    • Global ad spend 2000-2024, by region

    • Europe's share of global ad spend 2021, by region

    • Advertising spending in Europe 2014-2021

    • Advertising spending in Europe 2021, by region

    • Most effective advertising markets in Europe 2021

    • Advertising spend in Central and Eastern Europe 2017-2024, by medium

    • Advertising spending in Western Europe 2017-2024, by medium

    • Ad spend growth in Central and Eastern Europe 2017-2024, by medium

    • Ad spend growth in Western Europe 2017-2024, by type

    • Digital advertising spending in Europe 2006-2022

    • Digital ad spend in Europe 2021, by format

    • Largest digital advertising markets in Europe 2021

    • Fastest growing online advertising markets in Europe 2021

    • Digital advertising spending per capita in Europe 2021, by country

    • Advertising spending in the United Kingdom (UK) 2010-2021

    • Advertising expenditure in the United Kingdom (UK) 2019-2021, by medium

    • Ad spending in Germany 2014-2021

    • Gross advertising volume of above-the-line media in Germany 2021

    • Ad spending of traditional & digital media France 2018-2022

    • Advertising investments in France 2021, by medium

    • Advertising spending in Spain 2018-2021

    • Advertising spending in Spain 2020-2021, by medium

    • Advertising spending in Italy 2019-2021

    • Ad spending by medium in Italy 2019-2021

    • Largest advertisers in the UK 2020

    • Advertisers with highest advertising spending in Germany 2022

    • Highest spending advertisers in France 2020

    • Highest spending advertisers in Spain 2021

    • Highest spending advertisers in Italy 2020

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