Advertising in Europe

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Statista dossier on the advertising market in Europe

This dossier presents statistical information on the advertising market in Europe, including market size, growth by advertising media and ranking of leading advertisers.

Table of contents

  • 1. Market Overview

    • Advertising spending in Europe 2007-2017, by region

    • Advertising spending in Western Europe 2014-2020

    • Advertising spending in Central & Eastern Europe 2014-2020

    • Largest advertising markets in Western Europe 2015

    • Europe: media advertising split 2013-2015

    • Ad spend growth 2016-2017, by country

  • 2. Leading Advertisers

    • Highest spending advertisers in the United Kingdom (UK) 2015

    • Highest spending advertisers in France 2015

    • Highest spending advertisers in Germany 2014

    • Highest spending advertisers in Spain 2015

    • Highest spending advertisers in Italy 2015

  • 3. Traditional Media

    • Television advertising expenditure in the European Union (EU 28) 2009-2015

    • Newspaper advertising spending in the European Union (EU 28) 2009-2015

    • Magazine advertising expenditure in the European Union (EU 28) 2009-2015

    • Cinema advertising expenditure in the European Union (EU 28) 2009-2015

    • Radio advertising expenditure in the European Union (EU 28) 2009-2015

    • Outdoor advertising expenditure in the European Union (EU 28) 2009-2015

  • 4. Digital Media

    • Internet advertising expenditure in the European Union (EU 28) 2009-2015

    • Online advertising spending in Europe 2006-2015

    • Largest online advertising markets in Europe 2014-2015

    • Western European digital ad spending per internet user 2010-2016

    • Eastern European digital ad spending per internet user 2010-2016

    • Fastest growing online advertising markets in Europe 2014-2015

  • 5. Leading Markets

    • Advertising expenditure in the United Kingdom (UK) 2010-2015, by medium

    • Turnover of advertising and market research sector in the UK 2008-2014

    • Advertising expenditure in Germany 2008-2015, by medium

    • Turnover of advertising and market research sector in Germany 2008-2014

    • Advertising expenditure in France 2008-2015, by medium

    • Turnover of advertising and market research sector in France 2008-2014

    • Advertising expenditure in Spain 2008-2017, by medium

    • Turnover of advertising and market research sector in Spain 2008-2014

    • Advertising expenditure in Italy 2008-2015, by medium

    • Turnover of advertising and market research sector in Italy 2008-2014

  • Language: English
  • Released: July 2016
  • Source(s): Statista
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