Advertising in Europe

The Statista dossier
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Statista dossier on the advertising market in Europe

Table of contents

  • 1. Market Overview
    • Advertising spending in Europe 2020, by region

    • Largest advertising markets in Western Europe 2017

    • Europe: media advertising split 2013-2016

    • Ad spend growth 2016-2018, by country

  • 2. Leading Advertisers
    • Highest spending advertisers in the United Kingdom (UK) 2017

    • Highest spending advertisers in France 2016

    • Highest spending advertisers in Germany 2017

    • Highest spending advertisers in Spain 2020

    • Highest spending advertisers in Italy 2017

  • 3. Traditional Media
    • Television advertising expenditure in the European Union (EU 28) 2009-2018

    • Newspaper advertising spending in the European Union (EU 28) 2009-2018

    • Magazine advertising expenditure in the European Union (EU 28) 2009-2018

    • Cinema advertising expenditure in the European Union (EU 28) 2009-2018

    • Radio advertising expenditure in the European Union (EU 28) 2009-2018

    • Outdoor advertising expenditure in the European Union (EU 28) 2009-2018

  • 4. Digital Media
    • Internet advertising expenditure in the European Union (EU 28) 2009-2018

    • Online advertising spending in Europe 2006-2019

    • Online advertising spending in Europe 2013-2019, by format

    • Largest digital advertising markets in Europe 2019

    • Fastest growing online advertising markets in Europe 2018-2019

    • Digital share of advertising spending in European countries 2017

    • Digital advertising spending per capita in Europe 2019, by country

    • Digital advertising spending growth in Europe 2013-2018, by format

  • 5. Leading Markets
    • Advertising spending in the United Kingdom (UK) 2012-2024, by media

    • Turnover of advertising and market research sector in the UK 2008-2016

    • Advertising expenditure in Germany 2008-2020, by medium

    • Turnover of advertising and market research sector in Germany 2008-2016

    • Advertising expenditure in France 2008-2018, by medium

    • Turnover of advertising and market research sector in France 2008-2016

    • Advertising expenditure in Spain 2012-2024, by medium

    • Turnover of advertising and market research sector in Spain 2008-2018

    • Advertising expenditure in Italy 2008-2019, by medium

    • Turnover of advertising and market research sector in Italy 2008-2017

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