Advertising in Europe

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Statista dossier on the advertising market in Europe

This dossier presents statistical information on the advertising market in Europe, including market size, growth by advertising media and ranking of leading advertisers.

Table of contents

  • 1. Market Overview

    • Advertising spending in Europe 2007-2018, by region

    • Advertising spending in Western Europe 2014-2020

    • Advertising spending in Central & Eastern Europe 2014-2020

    • Largest advertising markets in Western Europe 2016

    • Europe: media advertising split 2013-2016

    • Ad spend growth 2016-2018, by country

  • 2. Leading Advertisers

    • Highest spending advertisers in the United Kingdom (UK) 2016

    • Highest spending advertisers in France 2016

    • Highest spending advertisers in Germany 2015

    • Highest spending advertisers in Spain 2016

    • Highest spending advertisers in Italy 2016

  • 3. Traditional Media

    • Television advertising expenditure in the European Union (EU 28) 2009-2016

    • Newspaper advertising spending in the European Union (EU 28) 2009-2016

    • Magazine advertising expenditure in the European Union (EU 28) 2009-2016

    • Cinema advertising expenditure in the European Union (EU 28) 2009-2016

    • Radio advertising expenditure in the European Union (EU 28) 2009-2016

    • Outdoor advertising expenditure in the European Union (EU 28) 2009-2016

  • 4. Digital Media

    • Western Europe: digital ad spend 2015-2020

    • Internet advertising expenditure in the European Union (EU 28) 2009-2016

    • Largest online advertising markets in Europe 2015-2016

    • Online advertising spending in Europe 2006-2016

    • Online advertising spending in Europe 2013-2016, by format

    • Fastest growing online advertising markets in Europe 2015-2016

  • 5. Leading Markets

    • Advertising spending in the United Kingdom (UK) 1999-2018, by media

    • Turnover of advertising and market research sector in the UK 2008-2015

    • Advertising expenditure in Germany 2008-2017, by medium

    • Turnover of advertising and market research sector in Germany 2008-2015

    • Advertising expenditure in France 2008-2018, by medium

    • Turnover of advertising and market research sector in France 2008-2015

    • Advertising expenditure in Spain 2008-2018, by medium

    • Turnover of advertising and market research sector in Spain 2008-2015

    • Advertising expenditure in Italy 2008-2018, by medium

    • Turnover of advertising and market research sector in Italy 2008-2015

  • Language: English
  • Released: 2017
  • Source(s): Statista
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