Digital advertising in Europe

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on the online advertising and digital advertising market in Europe

This dossier provides statistical information and data on the digital advertising market in Europe, including market size and growth by advertising format.

Table of contents

  • 1. Market Overview
    • Online advertising spending in Europe 2006-2016

    • Internet advertising expenditure in the European Union (EU 28) 2009-2016

    • Largest online advertising markets in Europe 2015-2016

    • Digital advertising expenditure in European countries 2016

    • Fastest growing online advertising markets in Europe 2015-2016

    • Online advertising spending in Western Europe 2017, by format

    • Online advertising spending in Central and Eastern Europe 2017, by format

  • 2. Market Breakdowns
    • Online advertising spending in Europe 2013-2016, by format

    • Digital Market Outlook: digital advertising revenue in France 2016-2022, by format

    • Digital Market Outlook: digital advertising revenue in Germany 2016-2022, by format

    • Digital Market Outlook: digital advertising revenue in Italy 2016-2022, by format

    • Digital Market Outlook: digital advertising revenue in Spain 2016-2022, by format

    • Digital advertising spending in the United Kingdom (UK) 2010-2018, by format

    • Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend

  • 3. Western European Markets
    • Digital advertising expenditure in Austria 2010-2018

    • Digital advertising expenditure in Belgium 2007-2018

    • Digital advertising expenditure in Denmark 2007-2018

    • Digital advertising expenditure in Finland 2007-2018

    • Digital advertising expenditure in France 2007-2018

    • Digital advertising expenditure in Ireland 2007-2018

    • Digital advertising expenditure in Italy 2007-2018

    • Digital advertising expenditure in the Netherlands 2007-2018

    • Digital advertising expenditure in Norway 2007-2018

    • Digital advertising expenditure in Portugal 2007-2018

    • Digital advertising expenditure in Spain 2007-2018

    • Digital advertising expenditure in Sweden 2007-2018

    • Digital advertising expenditure in Switzerland 2007-2018

    • Digital advertising expenditure in the United Kingdom (UK) 2007-2018

  • 4. Central & Eastern European Markets
    • Digital advertising expenditure in Bulgaria 2007-2018

    • Digital advertising expenditure in the Czech Republic 2007-2018

    • Digital advertising expenditure in Hungary 2007-2018

    • Digital advertising expenditure in Latvia 2007-2018

    • Digital advertising expenditure in Poland 2007-2018

    • Digital advertising expenditure in Turkey 2007-2018

  • 5. Programmatic Advertising
    • Europe: programmatic display ad spend 2012-2016

    • Europe: programmatic display ad spend 2012-2016

    • Programmatic desktop display: advertising spend in Europe 2013-2016

    • Europe: programmatic mobile display ad spend 2013-2016

    • Market share of programmatic video advertising in selected countries in Europe 2015

    • Distribution of programmatic advertising adoption in Europe 2016, by sector

    • Distribution of programmatic advertising adoption in Europe 2016, by region

    • Advertising effectiveness metrics used for programmatic by advertisers in Europe 2016

  • Language: English
  • Released: 2018
  • Source(s): Statista
More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

1 News

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.