Digital advertising in Europe

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Statista dossier on the online advertising and digital advertising market in Europe

This dossier provides statistical information and data on the digital advertising market in Europe, including market size and growth by advertising format.

Table of contents

  • 1. Market Overview
    • Online advertising spending in Europe 2006-2015

    • Internet advertising expenditure in the European Union (EU 28) 2009-2014

    • Largest online advertising markets in Europe 2014-2015

    • Digital advertising expenditure in European countries 2015

    • Fastest growing online advertising markets in Europe 2014-2015

    • Online advertising spending in Western Europe 2014-2016, by format

    • Online advertising spending in Central and Eastern Europe 2014-2016, by format

  • 2. Market Breakdowns
    • Online advertising spending in Europe 2013-2015, by format

    • Digital advertising spending in the United Kingdom (UK) 2010-2017, by format

    • Leading digital advertising formats in the United Kingdom (UK) 2014-2015, by ad spend

    • Digital advertising expenditure in France 2008-2015, by medium

    • Digital advertising expenditure in Germany 2008-2015, by medium

    • Digital advertising expenditure in Italy 2008-2015, by medium

    • Mobile share of the online display advertising market in European countries 2013-2015

    • Mobile search ad spending share of paid search in European countries 2013-2015

  • 3. Western European Markets
    • Internet advertising expenditure in Austria 2010-2016

    • Internet advertising expenditure in Belgium 2007-2016

    • Internet advertising expenditure in Denmark 2007-2016

    • Internet advertising expenditure in Finland 2007-2016

    • Internet advertising expenditure in France 2007-2016

    • Internet advertising expenditure in Greece 2007-2016

    • Internet advertising expenditure in Ireland 2007-2016

    • Internet advertising expenditure in Italy 2007-2016

    • Internet advertising expenditure in the Netherlands 2007-2016

    • Internet advertising expenditure in Norway 2007-2016

    • Internet advertising expenditure in Portugal 2007-2016

    • Internet advertising expenditure in Spain 2007-2016

    • Internet advertising expenditure in Sweden 2007-2016

    • Internet advertising expenditure in Switzerland 2007-2016

    • Internet advertising expenditure in the United Kingdom (UK) 2007-2016

  • 4. Central & Eastern European Markets
    • Internet advertising expenditure in Bulgaria 2007-2016

    • Internet advertising expenditure in the Czech Republic 2007-2016

    • Internet advertising expenditure in Hungary 2007-2016

    • Internet advertising expenditure in Latvia 2007-2016

    • Internet advertising expenditure in Poland 2007-2016

    • Internet advertising expenditure in Turkey 2007-2016

  • 5. Programmatic Advertising
    • Europe: programmatic display ad spend 2012-2015

    • Programmatic desktop display: advertising spend in Europe 2013-2015

    • Europe: programmatic mobile display ad spend 2013-2015

    • Market share of programmatic video advertising in selected countries in Europe 2015

    • Distribution of programmatic advertising adoption in Europe 2016, by sector

    • Reasons for investing in programmatic ads according to advertisers in Europe 2015

    • Reasons for investing in programmatic advertising according to agencies Europe 2015

  • 6. Digitization Forecasts
    • Digital share of advertising spending in Denmark 2013-2019

    • Digital share of advertising spending in France 2013-2019

    • Digital share of advertising spending in Germany 2013-2019

    • Digital share of advertising spending in Italy 2013-2019

    • Digital share of advertising spending in the Netherlands 2013-2019

    • Digital share of advertising spending in Norway 2013-2019

    • Online share of advertising spending in Spain 2005-2017

    • Digital share of advertising spending in Sweden 2013-2019

    • Digital share of advertising spending in the United Kingdom (UK) 2013-2019

  • Language: English
  • Released: November 2016
  • Source(s): Statista
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