Digital advertising in Europe

The Statista dossier
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Statista dossier on the online advertising and digital advertising market in Europe

This dossier provides statistical information and data on the digital advertising market in Europe. It includes expenditure by region, as well as a chapter dedicated to the state of the programmatic ad industry in Europe.

Table of contents

  • 1. Market Overview
    • Online advertising spending in Europe 2006-2019

    • Largest digital advertising markets in Europe 2019

    • Fastest growing online advertising markets in Europe 2018-2019

    • Online advertising spending in Europe 2013-2019, by format

    • Online advertising spending in Western Europe 2018, by format

    • Online advertising spending in Central and Eastern Europe 2018, by format

  • 2. Western European Markets
    • Digital advertising expenditure in Austria 2010-2019

    • Digital advertising expenditure in Belgium 2007-2019

    • Digital advertising expenditure in Denmark 2007-2019

    • Digital advertising expenditure in Finland 2007-2019

    • Digital advertising expenditure in France 2007-2019

    • Digital ad spend in Ireland 2019, by format

    • Internet advertising spending in Italy 2019-2020

    • Online media advertising expenditure forecast in the Netherlands 2012-2024

    • Digital advertising expenditure in Norway 2007-2019

    • Digital advertising expenditure in Portugal 2007-2019

    • Digital advertising expenditure in Sweden 2007-2019

    • Digital advertising expenditure in Switzerland 2007-2019

    • Digital advertising expenditure in the United Kingdom (UK) 2007-2019

  • 3. Central & Eastern European Markets
    • Digital advertising expenditure in Bulgaria 2007-2019

    • Digital advertising expenditure in the Czech Republic 2007-2019

    • Digital advertising expenditure in Hungary 2010-2019

    • Digital advertising expenditure in Latvia 2007-2019

    • Digital advertising expenditure in Poland 2012-2024

    • Digital advertising expenditure in Turkey 2007-2019

  • 4. Programmatic Advertising
    • Largest programmatic markets in Europe 2021

    • Programmatic advertising market value in Europe 2017-2021

    • Europe: programmatic ad spend 2013-2019

    • Programmatic desktop display: advertising spend in Europe 2013-2017

    • Europe: programmatic mobile display ad spend 2013-2017

    • Advertising effectiveness metrics used for programmatic by advertisers in Europe 2020

    • Outsourcing programmatic ad functions in Europe 2020

    • Objectives of in-house programmatic advertising campaigns in Europe 2020

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