Digital advertising in Europe

Statistics report on the digital advertising market in Europe

Digital advertising in Europe

This report provides statistical information and data on the digital advertising market in Europe, with various chapters focusing on key figures, formats, social media and programmatic advertising. Statista also offers a report on digital advertising in the largest markets in Western Europe as well as in Central and Eastern Europe.

Table of contents

Overview

7
  • Premium Statistic Global spending on internet advertising 2000-2024, by region
  • Premium Forecast Digital Market Outlook: largest digital ad markets worldwide 2022
  • Premium Statistic Fastest growing digital ad markets worldwide 2023
  • Premium Statistic Growth of digital media budgets worldwide 2024, by format
  • Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
  • Premium Statistic Digital marketing spending growth in Europe 2023
  • Premium Forecast Digital advertising revenue in selected regions and countries in Europe 2022

Formats

9
  • Premium Statistic Leading digital ad formats in EMEA 2022
  • Premium Statistic Digital ad spending in Europe 2022, by format
  • Premium Statistic Display ad spend in Europe 2013-2022
  • Premium Statistic Video ad spend in Europe 2021-2022
  • Premium Statistic Search ad spend in Europe 2013-2022
  • Premium Statistic Digital audio ad spend in Europe 2019-2022
  • Premium Statistic Podcast ad spending in Europe 2018-2023
  • Premium Statistic Mobile ad spending of the digital advertising industry in Europe 2018-2028
  • Premium Forecast Mobile revenue share of digital advertising in Europe 2019-2028

Social media

6
  • Premium Statistic Social media ad spend in Europe 2016-2022
  • Premium Statistic Social media ad spend in Europe 2019-2022, by format
  • Premium Statistic Social media ad spend growth in Europe 2017-2022
  • Premium Statistic Salaries of social media marketers in Europe 2023
  • Premium Forecast Social media users in Europe 2020-2029
  • Premium Statistic Average daily social media use in selected European countries 2022

Programmatic

6
  • Premium Statistic Programmatic advertising market value in Europe 2017-2026
  • Premium Statistic Largest programmatic markets in Europe 2021
  • Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
  • Premium Statistic Drivers of investment in programmatic advertising in Europe 2023
  • Premium Statistic Barriers to programmatic ad investment in Europe 2023
  • Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type

Marketer insights

8
  • Premium Statistic Digital marketing priorities in EMEA 2022
  • Premium Statistic Share of digital in marketing budgets in EMEA 2022
  • Premium Statistic Digital marketing metrics used in EMEA 2022
  • Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
  • Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
  • Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
  • Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
  • Premium Statistic Type of data used to personalize B2B digital experience in Europe 2022

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