Digital advertising in Europe

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Statista dossier on the online advertising and digital advertising market in Europe

This dossier provides statistical information and data on the digital advertising market in Europe, including market size and growth by advertising format.

Table of contents

  • 1. Market Overview

    • Online advertising spending in Europe 2006-2017

    • Internet advertising expenditure in the European Union (EU 28) 2009-2017

    • Largest online advertising markets in Europe 2016-2017

    • Digital advertising expenditure in European countries 2017

    • Fastest growing online advertising markets in Europe 2016-2017

    • Online advertising spending in Western Europe 2018, by format

    • Online advertising spending in Central and Eastern Europe 2018, by format

  • 2. Market Breakdowns

    • Online advertising spending in Europe 2013-2017, by format

    • Digital Market Outlook: digital advertising revenue in France 2016-2022, by format

    • Digital Market Outlook: digital advertising revenue in Germany 2016-2022, by format

    • Digital Market Outlook: digital advertising revenue in Italy 2016-2022, by format

    • Digital Market Outlook: digital advertising revenue in Spain 2016-2022, by format

    • Digital advertising spending in the United Kingdom (UK) 2010-2019, by format

    • Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend

  • 3. Western European Markets

    • Digital advertising expenditure in Austria 2010-2019

    • Digital advertising expenditure in Belgium 2007-2019

    • Digital advertising expenditure in Denmark 2007-2019

    • Digital advertising expenditure in Finland 2007-2019

    • Digital advertising expenditure in France 2007-2019

    • Digital advertising expenditure in Ireland 2007-2019

    • Digital advertising expenditure in Italy 2007-2019

    • Online media advertising spending in the Netherlands 2010-2019

    • Digital advertising expenditure in Norway 2007-2019

    • Digital advertising expenditure in Portugal 2007-2019

    • Digital advertising expenditure in Spain 2007-2019

    • Digital advertising expenditure in Sweden 2007-2019

    • Digital advertising expenditure in Switzerland 2007-2019

    • Digital advertising expenditure in the United Kingdom (UK) 2007-2019

  • 4. Central & Eastern European Markets

    • Digital advertising expenditure in Bulgaria 2007-2019

    • Digital advertising expenditure in the Czech Republic 2007-2019

    • Digital advertising expenditure in Hungary 2007-2019

    • Digital advertising expenditure in Latvia 2007-2019

    • Digital advertising expenditure in Poland 2007-2019

    • Digital advertising expenditure in Turkey 2007-2019

  • 5. Programmatic Advertising

    • Programmatic advertising market value in Europe 2017-2019

    • Europe: programmatic display ad spend 2012-2017

    • Programmatic desktop display: advertising spend in Europe 2013-2017

    • Europe: programmatic mobile display ad spend 2013-2017

    • Advertising effectiveness metrics used for programmatic by advertisers in Europe 2018

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