Digital advertising in Europe

Digital advertising in Europe
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Statista Dossier on the digital advertising market in Europe

This dossier provides statistical information and data on the digital advertising market in Europe. Statista also offers a dossier on digital advertising in the largest markets in Western Europe as well as in Central and Eastern Europe.

Table of contents

    • Global spending on internet advertising 2000-2024, by region

    • Digital Market Outlook: largest digital ad markets worldwide 2022

    • Fastest growing digital ad markets worldwide 2023

    • Growth of digital media budgets worldwide 2023, by format

    • Expected cuts in ad spend among selected global brands by region 2023

    • Digital advertising revenue in selected regions and countries in Europe 2021

    • Leading digital ad formats in EMEA 2022

    • Digital ad spending in Europe 2006-2021, by format

    • Display ad spend in Europe 2013-2021

    • Video ad spend in Europe 2020-2021

    • Search ad spend in Europe 2013-2021

    • Digital audio ad spend in Europe 2019-2021

    • Podcast ad spending in Europe 2018-2023

    • Social media ad spend in Europe 2016-2021

    • Social media ad spend in Europe 2019-2021, by format

    • Digital Market Outlook: social media advertising spending in European countries 2022

    • Most effective marketing channels for e-commerce in Europe 2020-2030

    • Share of social media users who clicked on sponsored posts 2021, by region

    • Mobile ad spend in Europe 2017-2027

    • Share of mobile in digital ad spending in Europe 2017-2025

    • Barriers to the growth of mobile marketing in EMEA 2020-2021

    • Consumers who took no action on mobile advertising worldwide 2021, by region

    • Programmatic advertising market value in Europe 2017-2026

    • Largest programmatic markets in Europe 2021

    • Programmatic ad formats identified as growth areas in Europe 2022

    • Drivers of investment in programmatic advertising in Europe 2022

    • Barriers to programmatic ad investment in Europe 2022

    • Leading programmatic ad effectiveness metrics in Europe 2022, by stakeholder type

    • Digital marketing priorities in EMEA 2022

    • Share of digital in marketing budgets in EMEA 2022

    • Digital marketing metrics used in EMEA 2022

    • Digital consumer behaviors important for marketing in EMEA 2022

    • Digital marketing growth barriers priorities in EMEA 2022

    • Willingness to pay for quality ad inventory in Europe 2022

    • Leading digital advertising concerns of marketers in Europe 2022

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