Digital advertising in Europe

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Statista Dossier on the digital advertising market in Europe

This dossier provides statistical information and data on the digital advertising market in Europe.

Table of contents

    • Global spending on internet advertising 2000-2024, by region

    • Change in ad budgets worldwide 2022, by medium

    • Largest digital ad markets worldwide 2020

    • Fastest growing digital ad markets worldwide 2021

    • Digital ad spending in Europe 2006-2020, by format

    • Digital advertising revenue in selected regions and countries in Europe 2021

    • Display ad spend in Europe 2013-2020

    • Digital display advertising spending in Europe 2020, by device

    • Largest display ad markets in Europe 2020

    • Digital Market Outlook: digital video advertising spending in European countries 2021

    • Fastest growing digital video ad markets in Europe 2020

    • Video share of display ad spend in Europe 2020, by country

    • Static banner ad spend growth in Europe 2020, by country

    • Search ad spend in Europe 2013-2020

    • Search advertising spending in Europe 2018-2020, by device

    • Digital Market Outlook: digital search ad spend in European countries 2021

    • Search ad spend growth in Europe 2020, by country

    • GoogleAds CPC in Europe 2021, by country

    • Social media ad spend in Europe 2016-2020

    • Social media ad spend in Europe 2019-2020, by format

    • Digital Market Outlook: social media advertising spending in European countries 2021

    • Social media ad spend growth in Europe 2020, by country

    • Most effective marketing channels for e-commerce in Europe 2020-2030

    • Digital audio ad spend in Europe 2019-2020

    • Largest digital audio ad markets in Europe 2020

    • Podcast ad spending in Europe 2018-2023

    • Podcast advertising usage among SMBs in Europe 2021, by country

    • Podcast advertising effectiveness among SMB managers in Europe 2021, by country

    • Influence of ads on SMB manager audio content consumption in Europe 2021

    • Share of mobile in digital ad spending in Europe 2017-2025

    • Countries with highest mobile ad spend share 2021

    • Mobile share of digital ad spend in Europe 2020, by country

    • Mobile ad spend growth in Europe 2020, by country

    • Adoption of mobile-first marketing strategies in EMEA 2019-2020

    • Change in mobile marketing budgets in EMEA 2020-2021

    • Barriers to the growth of mobile marketing in EMEA 2020-2021

    • Consumers who took no action on mobile advertising worldwide 2021, by region

    • Programmatic advertising market value in Europe 2017-2021

    • Largest programmatic markets in Europe 2021

    • Programmatic ad formats identified as growth areas in Europe 2021

    • Drivers of investment in programmatic advertising in Europe 2021

    • Barriers to programmatic ad investment in Europe 2021

    • Leading programmatic ad effectiveness metrics in Europe 2021, by stakeholder type

    • Economic losses due to ad fraud 2020, by country

    • Digital ad fraud rate worldwide 2020, by region

    • Users of ad blocking software worldwide 2020, by region

    • Demand for ad blocking software worldwide 2021, by region

    • Ad revenue losses due to keyword blocking 2020, by country

    • Awareness of the AdChoices icon in Europe 2016-2020, by country

    • Influence of the AdChoices icon on brand trust in Europe 2016-2020, by country

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