Media agency Wavemaker held the largest share of the Italian agency market based on overall activity in 2020, accounting for 17.9 percent of the market. OMD followed with 11.9 percent, while Carat rounded out the top three with 11 percent.
Leading media agencies in Italy in 2020, by market share
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engage.it. (July 23, 2021). Leading media agencies in Italy in 2020, by market share [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/
engage.it. "Leading media agencies in Italy in 2020, by market share." Chart. July 23, 2021. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/
engage.it. (2021). Leading media agencies in Italy in 2020, by market share. Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/
engage.it. "Leading Media Agencies in Italy in 2020, by Market Share." Statista, Statista Inc., 23 Jul 2021, https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/
engage.it, Leading media agencies in Italy in 2020, by market share Statista, https://www.statista.com/statistics/994054/market-share-of-media-agencies-in-italy/ (last visited May 18, 2022)