In terms of coffee production, Australia is not one of the leading producer countries. Nonetheless, the Australian coffee market is among the biggest in the world, reaching a revenue greater than 1.4 billion U.S. dollars in 2017. The annual domestic coffee consumption in Australia reached around 1.71 million 60-kilogram bags. On average, Australians consumed around 1.92 kilograms of coffee per person in 2017, out of which 1,39 kilograms were roast coffee and around 0.53 kilograms were instant coffee. Considering the per capita consumption, Australians are far behind Finland, Scandinavian countries and other European countries, but still among the leading 30 coffee consuming countries.
The revenue of cafes and coffee shops in Australia is forecasted to reach around 4.7 billion Australian dollars with a forecasted value added in that industry of approximately 1.5 billion Australian dollars in the financial year 2018. It is estimated that almost 94,000 people are going to be employed in cafés and coffee shops in Australia in the financial year 2018. Regarding coffee consumption and preferences, Australians like to take their coffee on the go. 23 percent of all coffee orders are coffee-to-go orders, ranking Australia as the fourth country after Japan, the United States and Canada in terms of coffee-to-go orders. The most popular cup sold in cafés and coffee shops in Australia was the Latte, followed by a cup of Flat White and a Cappuccino. The average prices for a cup of Latte range from almost four Australian dollars in New South Wales to almost five Australian dollars in the Northern Territory.